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Universidad Peruana de Ciencias Aplicadas (UPC)Facultad de Negocios
Trabajo Final
“Gomitas de Cushuro”
Profesora: Jenny Vega Mondragon
Curso: Comunicación para el liderazgo
Sección: CA55
Grupo: 04
Integrantes Códigos Participación
Balani Hariramani, Aniket Balani U201819134 100%
Espinoza medina, Josumi Kiara U201817823 100%
Jaimes Vargas, Krisstell Alexandra U20191C552 100%
Jauregui Mamani, Terry Alexander U20191A715 100%
Chaña Lopez, Aldo Antonio U20221C913 100%
Ciclo 2022-2
, Índice
1. Análisis de la situación.......................................................................................................3
1.1. Análisis Externo..........................................................................................................3
1.1.1. Factor Político/Legal.............................................................................................3
1.1.2. Factor Económico.................................................................................................3
1.1.3. Factor Social........................................................................................................3
1.2. Análisis FODA.............................................................................................................. 3
1.3. Business Model Canvas...............................................................................................4
2. Objetivo de comunicación...................................................................................................5
3. Público Objetivo.................................................................................................................. 5
4. Estrategias de comunicación..............................................................................................5
5. Estilo y tono de comunicación............................................................................................6
6. Mensajes clave...................................................................................................................6
7. Acciones o tácticas............................................................................................................. 7
8. Selección del medio......................................................................................................... 13
9. Costos principales............................................................................................................ 14
Referencias Bibliográficas....................................................................................................15
2
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