MDC Final Exam Questions And Answers All Correct

MDC Final Exam Questions And Answers All Correct Power is best described as a - CORRECT ANSWER potential for influence Which term refers to the ability to alter another organization's behavior? - CORRECT ANSWER Channel Power All of the following were results of HP using its power to push assembly activities down the channel EXCEPT - CORRECT ANSWER higher inventory levels Which term refers to an overestimation of a channel member's ability to exert influence and make change happen? - CORRECT ANSWER False Positive Managers at SMX Clothing Manufacturer have decided to increase their wholesale prices to gain more revenue from Taylor's Tog Shop, an exclusive retailer for SMX clothing. To preserve the store's margins, the owner of Taylor's Tog Shop increases retail prices on SMX clothes, which leads to reduced demand. Which term best describes this situation? - CORRECT ANSWER Double Marginalization The French and Raven approach is a method used to - CORRECT ANSWER measure power What type of power involves giving a benefit in return for a channel member's agreement to alter its behavior? - CORRECT ANSWER Reward What type of power involves negative sanctions for failing to conform to a channel member's expectations? - CORRECT ANSWER Coercive Z-Mart, the nation's top grocery store chain, requires suppliers to perform bulk breaking activities that vary from store to store. Bulk breaking is both costly and time consuming for suppliers, but the implied threat of being dropped from Z-Mart's approved vendor list influences suppliers to comply. What type of power is Z-Mart most likely using? - CORRECT ANSWER Coercive Which statement about coercive power is most likely FALSE? - CORRECT ANSWER Coercive power is difficult to overcome because it stems from formal contracts. ________ power is based on the target's perception that the influencer has special knowledge that is useful and that the target does not possess. - CORRECT ANSWER Expert According to the text, what is the source of expertise power held by Farmacias Similares? - CORRECT ANSWER Knowledge of Mexico's drug market and regulations Farmacias Similares used its expertise power to _______ - CORRECT ANSWER create new sources of pharmaceutical supplies Mystery shoppers are most likely used by suppliers and retailers to ________. - CORRECT ANSWER Gain marketplace expertise How can a firm most likely retain its expert power in the long run? - CORRECT ANSWER Invest in learning about market trends, threats, and opportunities Which type of power comes from contracts, laws, and industry norms? - CORRECT ANSWER Legitimate What is the most common source of legal legitimate power in marketing channels? - CORRECT ANSWER Contracts What is the most likely basis of traditional legitimate authority? - CORRECT ANSWER Internal Values How can a channel member most likely build legitimate power? - CORRECT ANSWER Developing channel partnerships based on common values Which type of power stems from a channel member's desire to identify with a prestigious organization? - CORRECT ANSWER Referent Every Toshiba laptop has an "Intel Inside" sticker near the keyboard. What type of power does Intel most likely have in this case? - CORRECT ANSWER Referent Nike shoes are sold at retailers such as Foot Locker, Dick's Sporting Goods, and Sports Authority, but they are not sold in Wal-Mart or Target. What is Nike most likely trying to accomplish with this strategy? - CORRECT ANSWER Create and preserve referent power