PES 480 Final Exam 2023 with complete solution
Five P's in the Marketing Mix
Product
Price
Place
Promotion
Public Relations
Product
defines the characteristic of your product or service
Price
expression of product value
Place
Place of distribution
Promotion
communication to generate...
pes 480 final exam 2023 with complete solution five ps in the marketing mix product price place promotion public relations product defines the characteristic of your product or service price expr
Written for
PES 480
All documents for this subject (15)
Seller
Follow
LECTMAGGY
Reviews received
Content preview
PES 480 Final Exam 2023 with complete solution
Five P's in the Marketing Mix
Product
Price
Place
Promotion
Public Relations
Product
defines the characteristic of your product or service
Price
expression of product value
Place
Place of distribution
Promotion
communication to generate enthusiasm for the event or program
Public Relations
generate/reinforce positive image of the organization/ sports team
Target Market
People seeking specific products in a specific product category
a careful match between the demographics of the sponsors consumers and the
audience/participants of the sports events
Discretionary Dollar
money you have after you've paid off all of your bills
Marketing Clutter
refers to the large volume of advertising messages that the average consumer is
exposed to on a daily basis
Popular sites for social networking
Twitter
Instagram
Facebook
Future Marketing Mediums
1. Mobile
2. Laptops
3. Video games
Purple cow
something remarkable and something worth talking about
Sports Marketing
all activities designed to meet the needs and wants of sport consumers through
exchange process
Two Components of Sport Marketing
Marketing OF Sport
Marketing THROUGH Sport
Positioning
how your target market defines you in relation to your competitors
Pareto Principle
, (also known as the 80/20 rule) states that, roughly 80% of the work come from 20% of
the people
SMART Goal Setting
The actions through which you accomplish the mission
SMART
Specific
Measurable
Attainable
Realistic
Time
4 Major Management Theorists
Fredrick W. Taylor
Peter Drucker
Peter Block
W. Edwards Deming
Frederick W. Taylor
"Father of Scientific Management"
Peter Drucker
Management by Objectives
Peter Block
Theory of Positive Political Skills
W. Edwards Deming
Total Quality Management
Functions of Management
Planning
Organizing
Leading
Evaluating
Planning
Set goals
Organizing
Put people in right place to be succuessful
Leading
Influence/motivate employees
Evaluating
Measuring performance
3 Levels of Management
First-level manager
Mid-level manager
Top-level manager
General Skills Needed By Each Level of Management
1. Technical skills
2. Human skills
3. Conceptual skills
4 Leadership Styles
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LECTMAGGY. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
