Skills Lab 4 - Complete course summary - Tilburg University: Entrepreneurship and Business Innovation
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Course
Skills Lab 4 (300342B1.5)
Institution
Tilburg University (UVT)
This summary for the study Entrepreneurship and Business Innovation (E&BI) skills course includes all the course content and concepts for the exam. The course covers concepts related to the scientific method such as theoretical frameworks, problem statements and the hypotheses. The study is for Til...
, Business research
Business research is a series of well thought out activities and carefully executed data analyses
that help a manager to avoid, solve, or minimize a problem.
● Good research tends to lead to better decision making than intuitive thinking;
● Experience without research also leads to bad decision making.
Knowledge about business research helps you:
1. Perform business research - Solve (smaller) problems
2. Steer business research - Interact with researchers
3. Evaluate business research - Discriminate between good and bad research
There are two general types of research:
1. Deductive research
a. Theory -> data
b. Testing theory
2. Inductive research
a. Data -> theory
b. Building theory
We focus on deductive research. As such, we follow the 7-step deductive research process:
1. Define the business problem
2. Formulate the problem statement
3. Develop the theoretical background
4. Choose a research design
5. Collect the data
6. Analyze the data
7. Write down
Skillslab 4 focuses on step 1-3
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