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SAMENVATTING STRATEGISCHMANAGEMENT2021-2022
Inhoudsopgave
HOOFDSTUK 1: INTRO STRATEGISCHE MANAGEMENT....................................................................................4
DEFINITIE..............................................................................................................................................................4
DOEL.....................................................................................................................................................................4
Stap 1: Creatie van klantewaarde....................................................................................................................5
Stap 2: Waardetoe-eigening............................................................................................................................5
1
, Stap 3: Waardedistributie................................................................................................................................5
Stap 4: Competentieopbouw...........................................................................................................................5
Stap 5: Competentiebenutting........................................................................................................................5
.........................................................................................................................................................................5
HOOFDSTUK 2: WAAR WILLEN WE HEEN........................................................................................................ 6
VISIE......................................................................................................................................................................6
MISSIE...................................................................................................................................................................6
Marktgeoriënteerd..........................................................................................................................................6
Inspirerend.......................................................................................................................................................6
Summier...........................................................................................................................................................7
Specifiek...........................................................................................................................................................7
IJverig...............................................................................................................................................................7
Omstreden.......................................................................................................................................................7
Nalatenschap...................................................................................................................................................7
DOELSTELLINGEN.................................................................................................................................................8
Specifiek...........................................................................................................................................................8
Meetbaar.........................................................................................................................................................8
Acceptabel.......................................................................................................................................................8
Realistisch........................................................................................................................................................8
ORGANISATIECULTUUR........................................................................................................................................9
HOOFDSTUK 3: WAAR MOETEN WE HEEN.................................................................................................... 11
ALGEMENE OF MACRO-OMGEVING..................................................................................................................11
Demografische factoren................................................................................................................................11
Economische factoren...................................................................................................................................11
Sociaal-culturele factoren..............................................................................................................................12
Technologische factoren................................................................................................................................12
Ecologische factoren......................................................................................................................................12
Politiek-juridische factoren............................................................................................................................12
SPECIFIEKE OF TAAKOMGEVING........................................................................................................................12
De directe concurrenten................................................................................................................................13
Bedreiging door intreders..............................................................................................................................13
Onderhandelingspositie leveranciers............................................................................................................13
Onderhandelingspositie klanten...................................................................................................................14
Bedreiging door substituten..........................................................................................................................14
Zakelijke omgeving........................................................................................................................................14
Complementaire goederen............................................................................................................................15
Gemiddelde winstgevendheid van de sector................................................................................................15
ANALYSE VAN DE STAKEHOLDERS......................................................................................................................15
ANALYSE VAN DE KLANTENWAARDE.................................................................................................................19
Substituut- of concurrerende producten......................................................................................................20
Bronnen van klantwaarde.............................................................................................................................20
Concurrentievoordeel....................................................................................................................................21
HOOFDSTUK 4: WAAR KUNNEN WE HEEN.................................................................................................... 22
ACTIVITEITEN VAN DE ORGANISATIE: WAARDEKETEN VAN PORTER................................................................22
MIDDELEN VAN DE ORGANISATIE......................................................................................................................22
KERNCOMPETENTIES VAN DE ORGANISATIE.....................................................................................................23
(EXTERNE) COMPETENTIEOPBOUW DOOR SAMENWERKING...........................................................................24
Fusies.............................................................................................................................................................24
2
, Overnames.....................................................................................................................................................24
Joint venture..................................................................................................................................................24
Franchising.....................................................................................................................................................24
Strategische alliantie......................................................................................................................................24
STERKTES EN ZWAKTES......................................................................................................................................25
KRITIEKE SUCCESFACTOREN...............................................................................................................................25
HOOFDSTUK 5: NAAR EEN DUURZAAM EVENWICHT.....................................................................................26
SWOT EN CONFRONTAITEMATRIX.....................................................................................................................26
CONCURRENTIEVOORDEEL, -VOORWAARDE EN -MECHANISMEN...................................................................27
Concurrentievoordeel....................................................................................................................................27
Concurrentievoorwaarde..............................................................................................................................27
Verdedigbaar concurrentievoordeel.............................................................................................................27
Concurrentiemechanismen...........................................................................................................................27
Verdedigingsmechanismen...........................................................................................................................28
Strategische modellen als hulpmiddel..........................................................................................................28
GROEIMATRIX VAN ANSOFF...............................................................................................................................28
Groeimatrix van Ansoff..................................................................................................................................28
Marktpenetratie............................................................................................................................................28
Marktontwikkeling.........................................................................................................................................29
Productontwikkeling......................................................................................................................................29
Diversificatie..................................................................................................................................................29
GENERIEKE STRATEGIEEN VAN PORTER.............................................................................................................29
Generieke strategieën van Porter.................................................................................................................29
Algemeen Kostenleiderschap........................................................................................................................30
Algemene differentiatie.................................................................................................................................30
Focusstrategie................................................................................................................................................31
Stuck in the middle........................................................................................................................................31
Ambidextrous organization...........................................................................................................................31
WAARDEDISCIPLINES VAN TREACY EN WIERSEME............................................................................................31
Waardedisciplines van Treacy en Wierseme.................................................................................................31
Operationele excellentie...............................................................................................................................32
Productleiderschap........................................................................................................................................32
Klantenintimiteit............................................................................................................................................32
INVALSHOEKEN..................................................................................................................................................32
NIEUWE BUSINESSMODELLEN...........................................................................................................................32
HOOFDSTUK 7: HOE DE STRATEGISCHE KLOOF OVERBRUGGEN....................................................................34
DE STRATEGISCHE KLOOF...................................................................................................................................34
BALANCED SCORECARD THEORIE......................................................................................................................34
KRITIEKE SUCCESFACTOREN...............................................................................................................................34
STRATEGIEKAART...............................................................................................................................................35
KRITIEKE PRESTATIE INDICATOREN....................................................................................................................35
TARGETS EN ACTIES............................................................................................................................................36
VAN KSF NAAR STRATEGIEKAART NAAR BALANCED SCORECARD.....................................................................36
STAPPENPLAN....................................................................................................................................................37
3
, HOOFDSTUK 1: INTRO STRATEGISCHE MANAGEMENT
DEFINITIE
We gaan strategisch management eerst ontleden:
- Strategie: een dynamisch evenwicht tussen het ontdekken van competitieve
voordelen die de organisatie uniek maken en het ontwikkelen en uitoefenen van
competenties die dit unieke karakter bestendigen.
- Management: de organisatie en coördinatie van de activiteiten van een bedrijf of
organisatie met het oog op het bereiken van bepaalde doelstellingen.
Strategisch Management is het geheel van processen gericht op het opsporen (h)erkennen
en het ontwikkelen van mogelijkheden kansen voor waardecreactie (voor de klanten) en
waarde distributie (naar alle betrokkenen bij de onderneming) en dit op een systematische
en herhaalbare wijze.
Het is belangrijk dat we gaan zoeken naar een evenwicht tussen het top-down ontwikkelen
en het bottom-up ontdekken.
DOEL
Het doel van strategisch management is het tot stand brengen van continuïteit.
Hiervoor kunnen we kijken naar de continuïteitsring van Heene die bestaat uit verschillende
stappen. Het is een gesloten kring waarin elk element zowel een oorzaak als gevolg zal zijn.
In de kring zal er geen begin en geen eindpunt zijn.
De continuïteitskring bestaat uit verschillende stappen:
4
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