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MKTG 225 / MKTG225 P5 Intellipath GRADED A+
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MKTG 225 / MKTG225 P5 Intellipath GRADED A+ / MKTG 225 / MKTG225 P5 Intellipath GRADED A+
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When trying to study and capture more market opportunities, which of the following researchmethods is best to use?
Expansive
Flexible
Contractible
Standard
2
Which of the following is a characteristic of comparative advantage?
Competitive pricing
Cost-effectiveness
Lower opportunity costs
3
Examples of uncontrollable variables include , , and .
Political, economic, taxes
The method research scans all global markets.
Contractible
What similarities are examined when using the expansive research method? (Choose 2)
Advertising highlights
Home market
Product pricing
Cultural factors
Political factors
What are two advantages of the expansive research method?
Flexible, Less Risky
,A country that produces a product at a lower cost than another is an example of .
Opportunity cost
What research method narrows the target market?
Expansive
Selecting markets that are similar in culture and geography is an example of a(n) method.
Expansive
Supplying management knowledge to the global company is an example of .
Management contracting
Foreign Direct Investment transfers which of the following? (Choose 2)
Employees
Management
Skills
Knowledge
Technology
3
Permission of property using a licensing agreement includes which of the following? (Choose
2)
Trademarks
Marketing
Business plans
, Contracts
Production techniques
Permission of property using a licensing agreement includes which of the following? (Choose
2)
Marketing
Business plans
Contracts
Patents
Trademarks
2
Stages of management contracting include which of the following?
Scarce management skills better used elsewhere
Decreased production
Decreased profitability
3
Which mode of entry provides a direct investment?
FDI
Some of the characteristics of a joint venture include which of the following? (Choose 2)
Customer segments
Increased profits
Target markets
Sharing profits
Sharing knowledge
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