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Samenvatting Marketing Metrics periode 2
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Samenvatting Marketing Metrics periode 2, Karel de Grote Hogeschool. Docent: Danny Verheyden
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Marketing MetricsHoofdstuk 6: Interne analyse: Marges
1. Costplus, Marge, Mark-up, Mark-down
MARGE (od verkoopprijs) MARKUP (od kostprijs)
Winstmarge = % od verkoopprijs Winstmarge = % od kostprijs
VP = KP + WM * VP VP = KP + WM * KP
KP: 70 KP: 70 30/70 = 42,86%
WM: 30 30/100 = 30% WM: 30
VP: 100 VP: 100
Meestal “Marge” Meestal “Markup”
Maar: Mark down op VP Maar soms “marge op KP”
Dus: duidelijk aangeven waarop marge, korting, markup… berekend wordt: KP of VP
1.1 Marge (on selling price)
Winstmarge = % op verkoopprijs (of omzet)
VP = KP + WM * VP
100 – 10% = 90 euro
KP + y * VP = VP
KP = VP * (1-y) marge eraf
KP / (1-y) = VP
1.2 Markup (on cost price) = CostPlus
kostprijs verhogen met een percentage om tot een verkoopprijs te komen
90 + 10% = 99 euro
KP + x * KP = VP
KP * (1+x)= VP marge erbij
KP = VP / (1+x) marge eraf
Vb. KP = €90
40% marge erbij
Uiteindelijke VP?
1.3 Keuze maken
Stappenplan:
1. Marge op VP of KP
2. Marge erbij of eraf
- BTW altijd MARKUP
- Commissie/marge op verkoopprijs
- Van KP naar VP en omgekeerd:
o VP = KP / (1- marge)
o KP = VP * (1- marge)
- Marge = Markup /( 1 + Markup) Als WM op VP 10% is, is WM op KP 11% 10% / (1-10)
1
, 1.4 Margeketens
2. Commissie
2
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