Summary
Samenvatting Verpakken blok 3 jaar 1
- Course
- Institution
Samenvatting verpakken blok 3 jaar 1
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By: zoehulstein • 5 year ago
By: lauramarese • 6 year ago
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Samenvatting Verpakken Blok 3 HAS HogeschoolAlg. inleiding verpakken / integraal verpakken
Definitie verpakking: Alle producten, vervaardigd van materiaal van welke aard dan ook, die
kunnen worden gebruikt voor het insluiten, beschermen, verladen, afleveren en aanbieden van
goederen, van grondstoffen tot afgewerkte producten, over het hele traject van producent tot
gebruiker of consument.
Verpakkings-eisen
Product herkennen aan:
- Vorm
- Kleur
- Materiaal
- Schap positie
- Afbeelding
Dit is afwijkend in het buitenland: andere kleuren
Packaging development:
Ontwikkelen van een nieuwe verpakking of aanpassing van een verpakking door:
- Creatie van een nieuw product
- Opfrissen van het product
- Druk van concurrenten
- Na marktanalyse
- Klachten van consumenten of afnemers
- Milieu-overwegingen
Kleine/middelgrote bedrijven:
- “Ontwikkeling” in overleg met leveranciers van verpakkingen
Grote bedrijven
- Projectmatige ontwikkeling
- Duur:
Cosmetische aanpassingen ca. 20 weken
Geheel nieuw verpakkingsconcept circa 1 ½ tot 2 jaar
1
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