This document is the summary of my research about what is digital marketing, In today's world everyone knows the use of marketing and its pros and cons. So in this summary document, I have tried to cover the topics of digital marketing and its type and all this is for the students and for the profe...
Lesson-1: Introduction to Digital Marketing
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Introductions…..
Ankur helps students, experienced professionals and people looking
for career change learn digital marketing for free. He says digital
marketing is a skill that everyone must have. There are numerous
benefits for everyone. You can easily get a job, you can even do a
career shift if you are not happy with your current work. And can
even take freelancing work as well. You don't need any special
qualifications. No technical background needed. All you need is one
laptop or a computer and an internet connection. Even a six-class
student can start learning digital marketing. There's no age limit, no
massive course fee, only your willingness to learn. you, join our
Facebook group and introduce yourself, and I 'll see you in the next
lesson.
,Lesson-2: Digital Marketing Modules
Ankur,
if you are planning to become a specialist in one of these fields, then you need to go deeper
than it and master it. Digital marketing is highly dynamic. So you must constantly learn new
things and apply the same. Search engine marketing is a complicated field where you have to
learn a lot of things. Learning the art of running good Google ads that actually make money for
the business. You can pay money to Google to get ranked in the number one or number two
result depending on the quality score of your ad. Flipkart has done a lot to get this number one
position. Social media marketing refers to the process of gaining traffic or attention through
social media sites. There are two types of social media marketing, first is organic and second
is paid. This digital marketing course we are targeting college students and people in the age
bracket of 18 to 25. We'll be learning the ins and outs of Facebook Ad in the future lesson.
Search Engine Optimization is the process of driving traffic from search engines like Google,
Bing, Yahoo and Yahoo to your website. The best part about SEO is that the traffic is free.
Once your article starts ranking on Google search engines, you 'll be driving free traffic and all
the money you make after the traffic , visit you website that will be a profit. All these will
also be discussed in the future lessons. Content marketing will be extremely beneficial for
businesses to drive customers. We 'll be talking all about this in the content marketing module
where I 'll also have many case studies for you. Email marketing is also forming a big chunk of
the revenue. Web analytics is the process of analyzing the behavior of visitors to a website.
So, all that will be discussed in the email marketing module. Ankur Aggarwal is giving a free
digital marketing course to students in India. He explains how to create a successful sales
funnel in order to make a profitable and successful digital marketing approach. He says the
process of going from traffic to repeat customer is the whole essence of sales funnel. He
describes the four important steps: awareness, interest, decision, action.
Sales funnel is first making you aware of my existence, about my offer. Then getting your
interest, helping you make the decision of joining the digital marketing course and making you
take the action of entering your email ID. The more expensive the product , the longer and
more complicated the sales funnel will be. Conversion rate optimization helps you in getting
more out of your funnel. The best way to learn digital marketing, is through practice. Digital
marketing is not like a book where you just mock up things and clear the exam. Here it is
everything about practice. You need to implement everything I tell you in all the videos. And
the first step, is to start a blog. The best way to learn digital marketing is to start a blog and
then you can become a master at it. Having a blog in your resume really easily help you out in
starting out. You can learn everything just through your computer or a laptop and an internet
connection. Tomorrow I 'll be telling you everything about what is a domain name.
Starting a website is the most important step in learning digital marketing. All the knowledge
I have is all because I implemented everything on my website. Even today, I am constantly
learning. My biggest regret is taking too much time in starting my first website.
, Lesson-3: How to start a blog (Domain, Hosting, Wordpress Theme)
Ankur
Starting a blog is the most important step in your journey to become a good digital marketer.
A domain name is an address where internet users can access your website. There can be
multiple extensions of your domain name. This is suited more for the international audience.
But when you are targeting specific countries, like if you want to target only the Indian. A web
hosting is a service that allows organizations and individuals to post a website or a web page
on the internet. A website is nothing but a directory of files and folders that are rendered
through a server or a particular domain name. After the domain name, to start a blog you need
a hosting. Hosting also comes in different varieties so there's a shared web hosting, cloud
hosting and then there is dedicated hosting. A server has multiple websites and they pay a
small fee just to have some part of the server usage. This is what you will be purchasing to
start a blog as well because this is the cheapest option. In shared web hosting you will only be
paying approximately $ 3 to $ 4 per month. In cloud hosting your files are hosted in a cloud
server. In dedicated hosting instead of sharing the server with multiple websites, you own the
entire server. Dedicated hosting is for the extremely popular websites that are driving millions
of people on a monthly basis.
Free web hosting providers have limited server resources and unstable performances. That
means your website will go blank or give 404 error even with small traffic. And the worst part
is there will be no technical support. Free hosting scams are going on, where they will offer
you free hosting for a month or two but then charge you a huge renewal fee. The most
important reason for going for a paid blog hosting is the experienced support staff. And also
paid hosting used to be expensive earlier and now it 's extremely cheap. If you follow this
course correctly and if you start a blog like the way I tell you, within a few months you 'll be
making good amount of income as a passive source of income. SiteGround is definitely the best
hosting provider, right now as of 2019. But still if you think that SiteGround isn't for you, then
you can go for HostGator. The only drawback is that you can only host one website on this
plan. And also there is a limit of 10,000 visitors per month.
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