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Wirtschaftsenglisch Klausur
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Wirtschaftsenglisch Klausur
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WIRTSCHAFTSENGLISCH SS 2015Lassen Sie bitte einen ausreichenden Korrekturrand frei (ca. 1/3- Blattbreite)!
I Translate the following text into German. Do not give any variants.
There has been much recent discussion about strategy arguing that the firm with the larg-
est market share will be the most profitable. The previous analysis suggests that whether this
is true or not depends on the circumstances. If large firms in an industry compete in strategic
groups that are more protected by mobility barriers than smaller firms, in stronger positions
relative to customers and suppliers, more insulated from rivalry with other groups, and so on,
then the large firms will indeed be more profitable than smaller firms. For example, in in-
dustries like brewing and the manufacture of toiletries and television sets, where there are
substantial economies of scale in manufacturing, distributing, and servicing a full product line
as well as economies of scale in national advertising, then the large firms in the industry will
probably be more profitable than smaller firms.
(Michael E. Porter, Competitive Strategy: 145-146)
II Answer the following questions in English. You should be as brief as possible, use
your own words and write complete sentences. No points will be awarded for confused,
long-winded or irrelevant statements.
1. What is the text about? (Answers consisting of more than one sentence will not be ac-
cepted.)
2. What are mobility barriers?
3. What are economies of scale?
4. How have the first two sentences been connected?
III Translate the following sentences into English. Do not give any variants.
1. Da die Wirtschaft seit mehreren Jahren in einer Rezession steckt, sind viele Unterneh-
men tief in der Kreide.
2. Obwohl wir in den letzten Monaten Einsparungen vorgenommen haben, machen wir
weiterhin Verluste.
3. Nachdem er seine Englischkenntnisse verbessert und Praktika in Spanien, in Belgien
und in der Schweiz absolviert hatte, bewarb er sich im vergangenen Herbst um eine
Stelle in Brüssel.
4. Um den Inflationsdruck einzudämmen, muss man die Zinssätze anheben und das
Haushaltsdefizit reduzieren.
5. Trotz der Wirtschaftskrise hat unsere Firma durch die Entwicklung eigener Strategien
bereits im zweiten Quartal die Gewinnschwelle erreicht.
6. Früher war die Arbeitslosenquote in Griechenland wesentlich niedriger.
7. Wenn der Buchhalter sich etwas früher mit uns in Verbindung gesetzt hätte, hätten wir
eventuell einige Fehler vermeiden können.
8. Einige Forscher haben Informationen über die Verkaufsmethoden der Versicherungs-
unternehmen im Internet gesammelt.
9. Wenn unsere Finanzlage sich weiter verschlechtert, werden wir alles daran setzen
müssen, unsere Ausgaben zusammenzustreichen.
10. Es ist uns gelungen, zusätzliche Wettbewerbsvorteile zu erlangen, und einige unserer
gefährlichsten Konkurrenten sind neuerdings in Schwierigkeiten geraten.
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