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Summary Research IBL Year 1
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  • Course
  • Research
  • Institution
  • Hogeschool Rotterdam (HR)

Hallo fellow student, This is a year 1 International Business and Languages research summary. This research summary is for those who want to strictly prepare for exams! It is made to help you pass only covering important things. The information in this summary comes from the Burns and Bush Market...

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Document information

  • No
  • Partially
  • September 23, 2016
  • 11
  • 2015/2016
  • Summary

Subjects

  • research ibl
  • research year 1
  • research samenvatting
  • research summary
  • research exam
  • research ibl year 1

Written for

  • Hogeschool Rotterdam (HR)
  • International Business and Languages
  • Research
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Research IBL Year 1
▸ Deskresearch  Fieldresearch
▸ Desk research is: Secondary data
▸ Field research is: Primary data




Quantitative versus qualitative
Quantitative => systematic, use of statistical techniques, large number of cases is involved
Qualitative => interviews and observations (what are people saying and what are they doing?)


To obtain qualitative primary data:
- Observation form
- In depth interview
- Focus group
- Questionnaire


Advantages of questionnaire:
 can reach large numbers;
 provides for anonymity;
 relatively inexpensive;
 easy to analyze;

Disadvantages questionnaire:
 might not get careful or honest information;
 wording can bias client’s response;
 might not be returned (low response rate);
 requires literacy skills.



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