100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Summary Research IBL Year 1 $7.00   Add to cart
Quickly navigate to
Preview
  2.  
  3. Hogeschool Rotterdam (HR)
  4.  
  5. Research

Summary

Summary Research IBL Year 1
 180 views  1 purchase
  • Course
  • Research
  • Institution
  • Hogeschool Rotterdam (HR)

Hallo fellow student, This is a year 1 International Business and Languages research summary. This research summary is for those who want to strictly prepare for exams! It is made to help you pass only covering important things. The information in this summary comes from the Burns and Bush Market...

[Show more]

Preview 1 out of 11  pages

Document information

  • No
  • Partially
  • September 23, 2016
  • 11
  • 2015/2016
  • Summary

Subjects

  • research ibl
  • research year 1
  • research samenvatting
  • research summary
  • research exam
  • research ibl year 1

Written for

  • Hogeschool Rotterdam (HR)
  • International Business and Languages
  • Research
All documents for this subject (2)

Seller

avatar-seller
ExamPreparation

Reviews received

Content preview

Research IBL Year 1
▸ Deskresearch  Fieldresearch
▸ Desk research is: Secondary data
▸ Field research is: Primary data




Quantitative versus qualitative
Quantitative => systematic, use of statistical techniques, large number of cases is involved
Qualitative => interviews and observations (what are people saying and what are they doing?)


To obtain qualitative primary data:
- Observation form
- In depth interview
- Focus group
- Questionnaire


Advantages of questionnaire:
 can reach large numbers;
 provides for anonymity;
 relatively inexpensive;
 easy to analyze;

Disadvantages questionnaire:
 might not get careful or honest information;
 wording can bias client’s response;
 might not be returned (low response rate);
 requires literacy skills.



1

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamPreparation. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

66579 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.00  1x  sold
  • (0)
  Add to cart