MKT-345 Final Questions And Answers

The ___________ refers to the specific brands a consumer considers in making a purchase within a particular product category. A) Evoked B) Emotional C) Independent - Answer- EVOKED A ______ is manufactured, packaged, and positioned exactly the same way regardless of the country in which it is sold. - Answer- WORLD BRAND Susan is planning her wedding, her older sister was married two years ago. Susan knows a good florist and an organist. In choosing her wedding dress, Susan has decided to have a dress designer to make a custom wedding dress for her. In the wedding dress mini case, what would the flowers be considered? - Answer- Artifact These are examples of subculture categories based on age: A) Lower, middle, and upper B) Greek, Italian, and Russian C) Eastern, Southern, and Southwestern D) Female and male E) Teenagers, Generation Xers, and the elderly - Answer- Teenagers, Generation Xers, and the elderly The process of ________ is concerned with how innovations spread. A) Diffusion B) Innovation C) Adoption D) Influence E) Success - Answer- Diffusion The underlying rationale is that "birds of a feather flock together" A) Social Mobility B) Conspicuous Consumption C) Geo demographic Clustering D) Affluence E) Downscale Consumers - Answer- Geo demographic Clustering A __________ is a type of symbolic activity consisting of a series of steps occurring in a fixed sequence and repeated over time.