Samenvatting Marketing Kernstof (John Smal, Hans Vosmer) deel 5, 6, 7, 8 (hoofdstukken 14 t/m 26). Concreet en begrijpelijk, niet te uitgebreid dus geen onnodige info, daardoor overzichtelijk en makkelijk te leren. Heldere zinnen en overzichtelijk geschreven.
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