Table of Contents
1 Introduction .......................................................................................................... 2
2. What methodology was used in this qualitative study? ................................. 5
3. Name the four barriers found in the case study and the responses that the
programme had to these barriers?....................................................................... 6
2 Defining the Problem: ........................................................................................ 11
2.1 Situational Analysis: .................................................................................... 11
2.2 Problem Definition: ...................................................................................... 11
2.3 The SWOT analysis .................................................................................... 12
3 Step two: Planning and programming ................................................................ 13
3.1 Campaign Strategy ..................................................................................... 14
3.2 Campaign budget ........................................................................................ 14
3.3 Strategies .................................................................................................... 17
3.4 Actions and Activities .................................................................................. 17
3.5 Communication Tools ................................................................................. 17
3.6 Budget ......................................................................................................... 18
4 Taking action and communicating ..................................................................... 18
5 Step four: Evaluating the campaign ................................................................... 19
5.1 Questions asked during the evaluation step include: .................................. 20
5.2 Evaluating the results .................................................................................. 20
5.3 After monitoring and evaluating, a campaign may follow one of the steps
below: ................................................................................................................... 21
6 Conclusion ......................................................................................................... 22
SELF-ASSESSMENT AND SELF-REFLECTION .................................................... 23
7 Bibliography ....................................................................................................... 25
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller tanyabotha. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.02. You're not tied to anything after your purchase.
