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Samenvatting Beleid + zelfstudiepakketten

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Onderdeel van het vak Ethiek en Beleid in de social profit. Deze samenvatting bestaat uit de volledige notities uit de les en de vijf zelfstudiepakketten die verwerkt zijn aan de hand van panopto-opnames.

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  • April 11, 2023
  • 136
  • 2022/2023
  • Summary
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BELEID IN DE SOCIAL PROFIT
Samenvatting semester 2
Bachelor in de Orthopedagogie




2022-2023
Femke Peeters

,Inhoud
1. MANAGEMENT

Beleid en ethiek ....................................................................................................................................... 6
Wat is management? .............................................................................................................................. 6
Leiderschap: aangeboren of aangeleerd? ........................................................................................... 7
Management: takenpakket in de sociale sector ..................................................................................... 7
Management: elementen goed leiderschap ........................................................................................... 8
Valkuilen bij leidinggevend coachen ................................................................................................... 8
Management: evolutie in managementmodellen – EXAMENVRAAG!! .................................................. 9
1900-1925 Rationeel-doelmodel......................................................................................................... 9
1900-1925 Intern proces model .......................................................................................................... 9
1926-1950 Human-Relationsmodel .................................................................................................. 10
1951-1975 Open-systeemmodel ....................................................................................................... 10
1976-heden En/én vooronderstellingen ........................................................................................... 11
Model van concurrerende waarden – invuloefening + uitleggen EXAMEN .................................. 12
Management: managementrollen ........................................................................................................ 12
Taakgerichte rol ................................................................................................................................. 13
Mensgerichte rol ............................................................................................................................... 13
Veranderingsgerichte rol ................................................................................................................... 13
Externgerichte rol .............................................................................................................................. 14
Waardengerichte rol ......................................................................................................................... 14
2. UITDAGINGEN SOCIALE SECTOR

Maatschappelijke trends en uitdagingen .............................................................................................. 15
Uitdagingen in de non-profitsector ....................................................................................................... 16
Privatisering ........................................................................................................................................... 18
Invloed op organisaties en het beroep ................................................................................................. 19
3. SOCIAAL ONDERNEMEN

Ondernemende vaardigheden .............................................................................................................. 21
Ontstaan ................................................................................................................................................ 22
Vormen van sociaal ondernemen ......................................................................................................... 23
Vormen van socialer ondernemen ........................................................................................................ 24
Maatschappelijk verantwoord ondernemen .................................................................................... 24
Sociale economie............................................................................................................................... 28


1

, Vormen sociale economie ............................................................................................................. 30
Sociaal ondernemen .......................................................................................................................... 31
Voorbeelden sociaal ondernemen ................................................................................................ 32
4. BUSINESSMODELS - SOCIAAL ONDERNEMEN

Inleiding ................................................................................................................................................. 33
Sociaal ondernemen - welk verschil wil je maken? ............................................................................... 33
Businessmodellen .................................................................................................................................. 34
Impact Driven Business Modelling – HoGent .................................................................................... 38
Businessmodellen = trategisch werken ............................................................................................. 38
5. STRATEGISCH MANAGEMENT

Inleiding ................................................................................................................................................. 40
Waar willen we naartoe? ...................................................................................................................... 40
Theory of Change - TOC..................................................................................................................... 40
Missie................................................................................................................................................. 42
Elementen in een missie................................................................................................................ 43
Kenmerken goede missie .............................................................................................................. 43
Functies missie .............................................................................................................................. 44
Van missie naar visie ......................................................................................................................... 45
Voorwaarden visie ......................................................................................................................... 46
Audit – waar zijn we nu? ....................................................................................................................... 46
Externe analyse ............................................................................................................................. 47
Interne analyse (micro) ................................................................................................................. 51
Hoe gaan we er geraken? ...................................................................................................................... 53
Strategie ............................................................................................................................................ 53
SWOT-analyse.................................................................................................................................... 53
Hoe gaan we er geraken? ...................................................................................................................... 56
Doelstellingen .................................................................................................................................... 56
Hoe gaan we er geraken? ...................................................................................................................... 57
Actieplan............................................................................................................................................ 57
6. FINANCIEEL MANAGEMENT - INKOMSTENBRONNEN

Financiële verslaggeving........................................................................................................................ 59
Jaarrekening ...................................................................................................................................... 59
Resultatenrekening ....................................................................................................................... 59


2

, De balans ....................................................................................................................................... 59
Inkomsten voor organisaties ................................................................................................................. 60
Externe bronnen................................................................................................................................ 60
Subsidiering ................................................................................................................................... 60
Sponsering ..................................................................................................................................... 61
Interne bronnen ................................................................................................................................ 62
Dienstverlening.............................................................................................................................. 62
Fondsenwerving ............................................................................................................................ 63
7. SOCIALE MARKETING

Is er een markt? ..................................................................................................................................... 67
Concurrentieanalyse.......................................................................................................................... 67
Marktonderzoek ................................................................................................................................ 67
Mogelijke fouten bij marktonderzoek ........................................................................................... 68
Wat doen bij marktonderzoek ...................................................................................................... 68
STP-model.............................................................................................................................................. 69
Segmenteren ..................................................................................................................................... 70
Targeten ............................................................................................................................................ 71
Positioneren ...................................................................................................................................... 73
Wat is er anders aan? ............................................................................................................................ 75
Mogelijke veranderingen – EXAMENVRAAG!!! ..................................................................................... 76
Cognitieve verandering ..................................................................................................................... 76
Actieverandering ............................................................................................................................... 76
Gedragsverandering .......................................................................................................................... 77
Waardeverandering........................................................................................................................... 77
8. ORGANISATIEVERANDERING (DEEL 1, 2 EN 3)

De noodzaak van verandering ............................................................................................................... 78
Integrale organisatieverandering .......................................................................................................... 81
Proces van integrale organisatieverandering.................................................................................... 81
Integrale organisatieverandering samengevat ................................................................................. 83
Inleiding ................................................................................................................................................. 84
Risico’s en valkuilen bij verandering ..................................................................................................... 84
Weerstand ......................................................................................................................................... 85
Voortrekkers en gangmakers ........................................................................................................ 85
Principes van weerstand ............................................................................................................... 86

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