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Examen final MGNT 40467 Stratégie et e-business_ Questions
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Questions de l'examen final de Stratégie et e-business (MGNT 40467 ) d'HEC Montréal (2022)
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Examen final2022
Stratégie et e-business
MNGT 40467
• Cet examen totalise 30 points et compte pour 30 % de la note finale.
• Toute documentation permise
• L’examen comporte deux (2) questions obligatoires portant sur le cas « Urban Spring :
Building a sustainable social enterprise », qui accompagne ce questionnaire dans
Zonecours.
Question 1 : (15 points) – 750 mots maximum | Indiquez le nombre total de mots de votre
réponse.
a) Décrivez en détail et évaluez la proposition de valeur d’Urban Spring pour chacune de
ses clientèles cibles.
b) Décrivez en détail le modèle d’affaires actuel d’Urban Spring
Question 2 : (15 points) – 750 mots maximum | Indiquez le nombre total de mots de votre
réponse.
a) À votre avis, comment Urban Spring devrait-elle repositionner son modèle d’affaires afin
de le rendre viable et pérenne ?
Justifiez votre réponse en présentant clairement la démarche d’analyse menant à vos
recommandations. Vous devez faire explicitement appel aux notions vues dans le cours et aux
faits présentés dans le cas, y compris les annexes.
Bon succès !
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