Dit onderzoeksrapport geeft een antwoord op de onderzoeksvraag wat het huidige imago is van een organisatie en of dat overeenkomt met de gewenste identiteit. In dit onderzoek zijn de vijf stappen doorlopen van de gap-analyse van Van der Grinten en Weijnand-Schut. Het rapport is geschreven in het ka...
1 Inleiding.............................................................................................................. 7
1.1 Over Den Hartog.................................................................................................................... 7
1.2 Aanleiding tot de vraag van Den Hartog ............................................................................... 8
1.3 Centrale vraagstelling Den Hartog ........................................................................................ 8
1.4 Onderzoeksvraag en deelvragen ........................................................................................... 9
1.5 Situatieanalyse Den Hartog ................................................................................................... 9
1.6 Leeswijzer ............................................................................................................................ 10
Bijlage 8 Vragenlijst inwoners en ondernemers IJsselstein ................................. 102
8.a Opzet enquêtes/straatinterviews inwoners en ondernemers IJsselstein ......................... 102
8.b Resultaten enquêtes/straatinterviews inwoners en ondernemers IJsselstein ................. 105
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