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Essay of 12 pages for the course Marketing at University of Wales Trinity Saint David (Essay Marketing)
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LCMB7001MARKETING THEORIES
Student Name: Asmabanu Khojbariya
Student ID: 2227851
, Introduction
● The research investigates the cause of the decline in
the market share of Greek restaurants in the Midlands.
● Three approaches such as the "Implementation of
Elaboration likelihood model", "Kotler's Five Product
Level model", and "Mendelow's Matrix" have been
employed for the investigation of the share price
decrease of Midlands Greek's.
● The declining market share of Midlands Greeks has
been discussed, and several explanations have been
offered.
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