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p1 introduction to marketing
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Essay of 7 pages for the course Unit 6 - Marketing strategy at OCR (passed this)
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Group FP1: Explain different types of business information, sources and purposes.
Type of Information: What information will be obtained and from which What is the purpose of the information
sources? obtained and how will it help the business?
Morning meeting for all staff to 1. Verbal information- In a meeting involving several 1. The purpose of verbally communicating in a
participants of the sales department. meeting between an employee and the employer is
discuss targets and progress
essential, as the employee at Enterprise can receive
2.Written information- Reports ,One of the staff members of information such as sickness, wages or productivity,
the finance department will use this to know the purpose of in a quick, direct manner. It is also the most
the meeting. professional and polite way to pass on information
that is both personal and informative to the
3.Multimedia information-The staff members at Enterprise employee working at Enterprise.
might use this to show the Manager/Director of the progress
they are making so far. 2. Reports communicate information which has
been compiled as a result of research and analysis
4.On screen information- Video Conferencing, the directors of data and of issues. Reports can cover a wide
at Enterprise may probably use this to communicate with range of topics, but usually focus on transmitting
staff as they not able to speak to them face to face. information with a clear purpose, to a specific
audience.
3. Multimedia communication is another method of
communication that Enterprise uses; multimedia
1
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