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COM4808 Assignment 1 Semester 1 - 2023 (SOLUTIONS)
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COM4808 Assignment 1 Semester 1 - 2023
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, • Discuss the concept of Integrated Marketing Communication (IMC)An integrated communications strategy is the connective tissue that ensures
brand consistency across channels and aligns communications with business
goals. Consider who your target group is, how and where to communicate to
engage them and move your business forward. Integrated communication
helps organizations efficiently and effectively.
Correct message:
What are the key information and messages your organization shares? What
business goals does your communication support?
To the right target group:
Who should receive this message? why does it concern them?
From Right Voice:
Who is the most trusted speaker to deliver that particular message to that
particular audience? (e.g. CEO, social media brand ambassador, frontline
employee)
At the right time:
How does the organization know when it's the best time to show up to receive
that message? How will getting them directly involved support the business?
Right channel:
Which channel is most effective for this audience to receive, trust, understand
and engage with this message? To answer these questions, companies need
to know how to stay on top of what's happening in their organization, industry,
and community, stay relevant, and effectively engage stakeholders.
Integrated communications enable organizations to deliver consistent
messages across all channels to support business objectives, create
seamless stakeholder experiences, and build brand trust and loyalty.
Integrated Purpose, Mission and Values:
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