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Culture and Negotiation, Brett (2000) - ARTICLE SUMMARY $3.75   Add to cart

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Culture and Negotiation, Brett (2000) - ARTICLE SUMMARY

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Structured summary of the article called 'Culture and Negotiation' by Jeanne M. Brett (2000) in International Journal of Psychology.

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  • October 18, 2016
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  • 2016/2017
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Culture and Negotiation
Jeanne M. Brett (2000), International Journal of Psychology


A MODEL OF INTER-CULTURAL NEGOTIATION
Negotiation

Western mental model of negotiation (as a starting point):

Direct Confrontation:
Western bias > Negotiations can be, and in many cultures frequently are, carried out indirectly
through third parties (agents/mediators/go-betweens).

Types of Negotiations:
Negotiations may be transactional with buyers and sellers, or directed toward the resolution of
conflict (perceived goal incompatibility) or disputes (a rejected claim).

Distributive and Integrative Agreements:
Distributive agreements: divide a fixed set of resources among the parties; the division can be
equal, which is sometimes what is meant by the term ``compromise,’’ or unequal.
Integrative agreements: distribute an enhanced set of resources.
> can help parties avoid impasse
> suboptimal agreements leave sources on the table

Processes That Lead to Distributive and Integrative Agreements:
Transactional negotiations
Power:
- Typically the economic power of alternatives
- Social power: party’s social status within the market
- Normative standards of fairness
Information:
- Information about parties’ power

Resolution of disputes:
Power:
- Economic and social power, and normative standards of fairness
- Legal standards

Information:
- Information about parties’ power
- Information about parties’ interests, or the reasons why they take the
positions they do




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