100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Summary articles Marketing Performance $4.29
Add to cart
Quickly navigate to
Preview
  2.  
  3. Radboud Universiteit Nijmegen (RU)
  4.  
  5. Marketing Performance

Summary

Summary articles Marketing Performance

10 reviews
 394 views  35 purchases
  • Course
  • Marketing Performance
  • Institution
  • Radboud Universiteit Nijmegen (RU)

Summary of the articles for the course Marketing Performance in the master Marketing, Radboud University, . Includes the following articles: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust et al. (2001), Leroi-Werelds...

[Show more]

Preview 3 out of 54  pages

Document information

  • October 19, 2016
  • 54
  • 2016/2017
  • Summary

Subjects

  • marketing performance
  • radboud universiteit
  • radboud university
  • radboud
  • master marketing
  • summary articles
  • marketing performance samenvatting
  • marketing performance summary
  • marketing performance articles

Written for

  • Radboud Universiteit Nijmegen (RU)
  • Master Marketing
  • Marketing Performance
All documents for this subject (9)

10  reviews

review-writer-avatar

By: gamingsixtie • 3 year ago

review-writer-avatar

By: Chantal1998 • 6 year ago

review-writer-avatar

By: Tirza181 • 6 year ago

review-writer-avatar

By: RobvanOtterdijk • 6 year ago

review-writer-avatar

By: Dominic • 3 year ago

review-writer-avatar

By: dickbrouwer • 7 year ago

review-writer-avatar

By: debbiezw • 7 year ago

Show more reviews  

Seller

avatar-seller
rosalieverkerk

Reviews received

Content preview

Summary articles
Marketing Performance

Article Page
Katsikeas et al. (2016) 2
Homburg & Pflesser (2000) 7
Kirca et al. (2005) 11
Maignan & Ferrell (2004) 14
Hillebrand et al. (2015) 17
Rust et al. (2001) 20
Leroi-Werelds et al. (2014) 23
Zeithaml et al. (2001) 26
Bart et al. (2005) 29
Boulding et al. (2005) 32
Palmatier et al. (2006) 35
Feng et al. (2015) 39
Verhoef & Leeflang (2009) 41
Homburg et al. (2012) 43
Reinartz et al. (2004) 47
Homburg et al. (2015) 50
Haumann et al. (2014) 54


Radboud University Nijmegen
Master Business Administration – Marketing
2016-2017



1

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller rosalieverkerk. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $4.29. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

52510 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$4.29  35x  sold
  • (10)
Add to cart
Added