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Summary articles Marketing Performance

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  • Course
  • Marketing Performance
  • Institution
  • Radboud Universiteit Nijmegen (RU)

Summary of the articles for the course Marketing Performance in the master Marketing, Radboud University, . Includes the following articles: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust et al. (2001), Leroi-Werelds...

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Document information

  • October 19, 2016
  • 54
  • 2016/2017
  • Summary

Subjects

  • marketing performance
  • radboud universiteit
  • radboud university
  • radboud
  • master marketing
  • summary articles
  • marketing performance samenvatting
  • marketing performance summary
  • marketing performance articles

Written for

  • Radboud Universiteit Nijmegen (RU)
  • Master Marketing
  • Marketing Performance
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Summary articles
Marketing Performance

Article Page
Katsikeas et al. (2016) 2
Homburg & Pflesser (2000) 7
Kirca et al. (2005) 11
Maignan & Ferrell (2004) 14
Hillebrand et al. (2015) 17
Rust et al. (2001) 20
Leroi-Werelds et al. (2014) 23
Zeithaml et al. (2001) 26
Bart et al. (2005) 29
Boulding et al. (2005) 32
Palmatier et al. (2006) 35
Feng et al. (2015) 39
Verhoef & Leeflang (2009) 41
Homburg et al. (2012) 43
Reinartz et al. (2004) 47
Homburg et al. (2015) 50
Haumann et al. (2014) 54


Radboud University Nijmegen
Master Business Administration – Marketing
2016-2017



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