Data Driven Business Creation (former Start-ups) Class Notes
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Course
JBE150
Institution
Technische Universiteit Eindhoven (TUE)
These notes are mainly based on lecture slides. The papers are summarized and also at the end I have prepared (AI generated) 20 multiple choice questions to help with understanding the subjects
Lecture 5- Implications and benefits (slides 87-100)
Week 5 Customer Development
Week 6-8 Product Development
Week 9-10 Pitching
Lecture 1
Important notes regarding the course structure:
Data Driven Business Creation 1
, In order to pass the course, a minimum grade of 5.0 is required for the written exam
(50%, individual). Obviously, one also needs to obtain a final grade of at least 6.0 as
a result of the weighted average of all four partial grades
There is no resit opportunity for the assignments except the written exam
In order to participate in the resit for the written exam, first you should fail the 1st
attempt
Lean Startup Framework
very important article: Lean startup framework by Shepherd & Gruber (2021)*
Some lean startup principles
Get products in front of customers quickly
Learn from early user interactions
Adapt plans swiftly
Testing ideas before building, committing very little, and experimenting a lot
But: Every business creation process is different! Pivoting likely to occur!
Emergence of opportunities
Two basic origins of new business opportunities:
Creation of opportunities:
“Knowledge-push”
Based on a new technology or capability
Data Driven Business Creation 3
, Solution looking for a problem
Discovery of opportunities:
“Demand-pull”
Based on an existing opportunity
Problem looking for a solution
Creation of opportunities
Innovations that potentially have many applications,
eg. The Internet (of Things)
Artificial Intelligence
Business creation needs to find a suitable commercial application,
i.e., needs to find the right problem to solve
Need to develop the technology further, so that it solves a problem
Creates market readiness
Business model canvas
A template for developing new or documenting existing business models
Data Driven Business Creation 4
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