Kernstof CE8 Internationale Marketingstrategie (uit de samenvattingsles)
Samenvatting International Marketing Strategy 9e druk hele boek (H1 t/m H12) - ISBN: 9781473778696
CE8 Internationale Marketingstrategie Samenvatting (in het Engels) - Alle tentamenstof - ISBN: 9781473778696
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Hogeschool van Amsterdam (HvA)
Commerci‰le Economie
CE8: Internationale Marketingstrategie (2000CE8E22)
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Vragen les 1.1
Which of the underneath examples are a must for firms when going international? (Multiple
answers possible)
A. Have a clear international competitive focus.
B. Develop an effective international marketing office.
C. Have a well-managed organisation with a culture for learning.
D. Develop effective relationship strategies.
Which of the following levels of international marketing is the most complex?
A. Domestic marketing.
B. Export marketing.
C. International marketing.
D. Global marketing.
Which of the levels of international marketing suits the following definition best? “Marketing
activities in > 1 country, control of marketing activities from outside the country where the
product will be sold.”
A. Domestic marketing.
B. Export marketing.
C. International marketing.
D. Global marketing.
Which of the following examples is a good example for the ‘Born Global model’?
A. Volvo.
B. Ski-Lift (Doppelmayer).
C. ASML.
D. AIRBNB.
What does PESTLE stand for?
A. Political, Environmental, Socio/Culture, Technological, Local, Economic.
B. Provironmental, Ecological, Socio/Culture, Technological, Local,
Environment/Sustainability.
C. Patriotic, Ecological, Sustainable, Technological, Legal, Economic.
D. Political, Economic, Socio/Culture, Technological, Legal, Environment/Sustainability.
Which of the underneath definitions is the right one regarding the definition of
internationalization?
A. The method of adopting an organization’s marketingsystem to foreign countries.
B. The method of adopting an organization’s operations to domestic environments.
C. The method of adopting a country to the organisation’s environmental operations.
D. The method of adopting an organisation’s operations to foreign environments.
Which of the following examples are correct examples of Economic factors to look into when
doing an external analysis? (Multiple answers possible)
A. Huge and growing consumer demand.
B. Heavy reliance on exporting raw materials/one trading partner.
C. Infrastructure weaknesses.
D. Political instability.
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