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Summary Barker & Jane Chapter 5
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Chapter 5 of Barker & Jane's Cultural Studies: Theory & Practice
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Barker & Jane Chapter 5: A New World Disorderradical, global change in economy, politics, culture, technology and identities. Chaotic causal
forces.
Fordism and Keynesianism (post-1945 economies)
mass-production and -consumption, the rise of advertising and employment, increased efficiency
through ‘scientific management,’
Taylor (1911) division of labour, studies of specific tasks, financial incentives for workers’
motivation.
US domination, globalization, important role of the state through welfare and regulated economy,
Kerr (1973) logic of industrialization
Post-Fordism
Harvey (1989) the end of Fordism came in the early 70’s. Western markets were saturated, there
was over-production, competition from NIC’s and the tradeoff oil weakened the US hegemony.
stagflation: inflation without growth.
The market shifted towards customized goods, JIT stock management, information technology,
computerization, reorganization of labour, multi-skilling workers gained job security because
companies invested in their development, but a periphery of flexible temp-jobs also emerged.
David Harvey (1935-?)
post-Fordism, post-modernization of culture, urban design and cultural geography inspired by
Marxism.
Beo-Fordism
Aglietta (1979) the changes in society were an extension of Fordism.
Products were diversified, markets were internationalized, economies of scale, intensification of
labour through new technology and automation.
“New Times” (Hall & Jacques, 1989)
a new configuration of aspects of life, see textbook p. 170.
A new social division of two-thirds/one-third.
Occupy says: the 99%
flexible manufacturing, customization, niche marketing, globalization, consumer lifestyle, new
socio-political movements, state deregulation, privatization, postmodern class.
Post-Industrial class identities
Bell (1973) shift towards service industries and information technology.
Tech change drives social change
Knowledge has a critical place in culture and economy
the type of work shifts, the occupational structure shifts to white collar. Sectoral redistribution of a
rising service class.
Skill has market power. This creates autonomous workers.
Bell distinguishes professional class
technicians/sem-professionals
clerical/sales class
semi-skilled/craft workers
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