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Summary OBS 359: Unit 4 (Chapter 3) $4.26   Add to cart
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  3. University Of Pretoria (UP)
  4.  
  5. International Business Management (OBS359)

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Summary OBS 359: Unit 4 (Chapter 3)
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  • Course
  • International Business Management (OBS359)
  • Institution
  • University Of Pretoria (UP)

This is Unit 4, which is also Chapter 3. I have made notes for semester test one and I made very visual summaries of the notes for semester test 2. Although they look very summarised, I have used past papers, lecture slides, lecture notes, the textbook and online notes to create these aesthetic not...

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Document information

  • April 23, 2023
  • 8
  • 2022/2023
  • Summary

Subjects

  • obs 359
  • unit 4
  • chapter 3
  • st1
  • st2
  • notes
  • exam
  • summary

Written for

  • University of Pretoria (UP)
  • International Business Management (OBS359)
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Learning Outcomes:
- Describe what culture is.
- Identify some of the business functions of an international company
(IC) that may be affected by culture and explain how culture
influences these functions.
- Describe how culture shows itself.
- Discuss the theoretical frameworks used for analysing culture:
o Introduce the framework: how it came about, which point of
view it adopts, and more introductory details
o Describe in detail each of the dimensions/categories of the
framework.



ETHNOCENTRICITY is the belief that your own culture is superior to all other cultures.

CULTURE is the sum total of the beliefs, rules, techniques, institutions, and artifacts that
characterise human populations.


Key points about culture:

, Ways Culture Affects All Business Activities

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