The document covers the background of Balenciaga and their rich history, then we are looking at their current situation with their PR nightmare in November 2022. We understand the impact this has had on their business and image and also how they can come back with a new PR campaign. We recommend mu...
, Contents
1.0 Introduction and Research: Who is Balenciaga................................................................................1
1.2 Analysis........................................................................................................................................3
1.3 SWOT & PESTLE...........................................................................................................................3
1.4 Key Stakeholders and Target Market...........................................................................................6
1.5 Financials and Market..................................................................................................................6
2.0 Strategy............................................................................................................................................7
2.1 PR Goals and Objectives...............................................................................................................8
2.2 Campaign Message......................................................................................................................8
3.0 Implementation...............................................................................................................................9
4.0 Evaluation........................................................................................................................................9
5.0 Conclusions and Recommendations..............................................................................................10
References...........................................................................................................................................10
1.0 Introduction and Research: Who is Balenciaga
Balenciaga is a luxury fashion brand that was founded in 1919 by the designer Cristóbal Balenciaga in
Spain, and based in Paris, France. The brand is known for its innovative and avant-garde designs and
has been a major player in the fashion industry for over 100 years. One reason for Balenciaga's
popularity is its ability to stay ahead of trends and consistently produce fashionable and desirable
clothing and accessories (Elisa,2023). In 2015, Demna Gvasalia took over as creative director
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