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MNM3712 ASSIGNMENT 2-2023 SEMSETER 1
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MNM3712 ASSIGNMENT 2-2023 SEMSETER 1
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Refer to the 40Foods distribution case study in the case study book toanswer the questions. You may make your own assumptions based on
the case study when you answer the questions. We encourage you to
conduct external research and to incorporate it in your assessment. For
example, you can have a look at their website in order to elaborate on
your application and practical examples. Be sure to provide the relevant
intext references, update the bibliography, and investigate the marking
rubric.
MNM3712- ASSIGNMENT 2
, QUESTION 1
First, there are the workers in production, who are in charge of making and creating goods.
40Foods relies heavily on these workers to produce high-quality goods that meet customer
demands. The company's overall productivity suffers as a result of the inability to produce or
deliver goods without the production staff.
Second, there are the sales employees who are in charge of contacting clients and generating
new business leads. These employees interact directly with customers and collaborate closely
with the marketing team to make sure that the products are reaching the right people. This
group of internal customers is crucial because they contribute to the growth of the business and,
ultimately, revenue.
Thirdly, there are the support staff, such as those in the accounting and human resources
departments, who are in charge of ensuring compliance, managing the company's financial
records, and maintaining internal operations. The care staff may not be straightforwardly
engaged with the creation or deals process, yet they assume a crucial part in guaranteeing the
organization's general tasks are successful and proficient.
QUESTION 2
Mass customization is the customization of items, administrations or encounters on a mass
scale. It maintains the advantages of mass production, such as cost effectiveness and volume,
while allowing for a high degree of personalization. With the mission to "enhance wellbeing
through innovative, nutritious, and delicious food and drink," 40Foods is a UK-based food and
beverage company. In their business model, they have successfully implemented mass
customization.
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