Summary
Samenvatting Marketingplan Marketing in de Stad | 8,1
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Dit is het marketingplan van mijn tourconcept. Museumnacht was onze opdrachtgever. Voor deze stone kreeg ik een 8,1.
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MarketingplanNaam Zoë Daniëls
Studentnr 500784344
Klas 203
Module Marketing in de stad
Docent F. den Dunnen, C. Elzes, J, van Praag Sigaar
Datum 1-11-2022
,Marketingplan
Zoë Daniëls
2
, Picture 402 ...
Marketingplan
Zoë Daniëls
Inhoudsopgave
1 Inleiding............................................................................................................................... 4
2 Situatieanalyse.................................................................................................................... 5
3 Ondernemerstrategie en doelstellingen...............................................................................7
4 Marketingdoelstellingen.......................................................................................................9
5 Marketingstrategie............................................................................................................. 10
6 Middelenmix...................................................................................................................... 12
7 Begroting........................................................................................................................... 13
8 Bronnenlijst........................................................................................................................ 16
9 Bijlage................................................................................................................................ 18
9.1 Debriefing................................................................................................................ 18
9.2 Customer journey....................................................................................................19
9.3 Partnerplan.............................................................................................................. 19
9.4 Barterdeals.............................................................................................................. 21
9.5 Lean canvas............................................................................................................ 21
9.6 Contentuitingen.......................................................................................................22
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