Summary
Summary The families role of maintaining and legitimating capitalism (Marxist)
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Short document explaining the marxist view of the role the family plays in a capitalist society
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charlotte8768
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How does the family maintain andlegitimate capitalism?
Being a unit of consumption:
Pester power – e.g. kids wanting the latest toys,
cleaning products a woman wants, keeping up with
trends (competitive consumerism).
Children as consumers:
- £700 billion per year on children
- By age 10 children can identify different brands
- Licensing helps make products more valuable and
appealing
- The average family in the UK spend £5118 on
Christmas presents
It performs ideological functions
Cooper – the family is a ideological conditioning device
- You get given pocket money which makes a child
feel powerful
- Socialised into thinking those older than us have
more say/power
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