Assignment 02 consists of a combination of both long and short questions and was
based on all the chapters of the prescribed book.
Question 1
1.1 Describe one of the social factors that contributed to Muriel becoming an
entrepreneur. Support your answer with an example from the case study. (4)
The below is just a few and you are required to read more, and marks will be
awarded for that. Please ensure that you discuss in details in line with the mark
allocation.
Page 15
The social factors include:
Legitimacy of entrepreneur: A system of norms and values in socio-cultural setting is
responsible for emergence of entrepreneurs. The degree of approval or disapproval
by those surrounding him/her influences the emergence of entrepreneur. An
appropriate motivation is also acceptable.
5
, ETP2601/201/ALL/2021
Family, role models.
A person with a supportive family is likely to become an entrepreneur. An individual
with role models who have been successful entrepreneurs will certainly, be motivated
to start a business, or being associated with entrepreneurs may add the desire to
start a business.
Muriel’s parents both left their jobs to work in their own business; the kids were
recruited at a very young age to assist and this is where I developed my love of
business.
Legitimacy of entrepreneur: A system of norms and values in socio-cultural setting
is responsible for emergence of entrepreneurs. The degree of approval or
disapproval by those surrounding him/her influences the emergence of entrepreneur.
An appropriate motivation is also acceptable.
1.2. Discuss the type of motivation Muriel possesses, and give evidence from
the case study. (4).
Page 18
• Personal satisfaction.
Entrepreneurs feel rewarded by working with a particular product or service. They
find satisfaction by doing what they do best and are energised by enjoyable
association within their businesses. Muriel have learned that if you are passionate
about what you do and deliver excellent service, everything else tends to fall into
place.
or
• Financial rewards: Muriel added a highly successful spectable frame business
and a fast-growing branding solutions offering the company stable collective
accountancy for a turnover in the millions and a client base as far as airfield as
Zambia, Namibia and shortly the rest of Africa.
You are required to elaborate more.
6
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