Unit 3 - Principles of Marketing in Travel and Tourism
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UNIT 3 LAA MARKETING TRAVEL AND TOURISM
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Unit 3 - Principles of Marketing in Travel and Tourism
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PEARSON (PEARSON)
This is the powerpoint presentation LAA UNIT 3 for Travel and Tourism btec. This peice of coursework was all about marketing and customer service I am studying travel and tourism in sixth form. This powerpoint was moderated and given a Dinstinction.
We chose to write ours about Butlins and Centr...
Unit 3 - Principles of Marketing in Travel and Tourism
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Unit 3- the role and impact of
marketing and customer
service.(butlins and center parcs)
By Becky and Stella
,Definitions of marketing and customer service
1. Definition of marketing:
“The action or business of promoting and selling products or
services, this may include market research and advertising.”
1. Definition of customer service:
“The assistance and advice provided by a company to those
people who buy or use its products or services”
, Screenshots for evidence (Marketing and customer service)
customer service definition - Google
marketing definition - Google Search
Search
, Marketing (the role/ what is the job of marketing in the sales
process)
-promoting the business- this section of marketing is to promote the product and
service that they are contributing. Through the use of marketing the company will get
further well known which will result in brand awareness- one way in which
brand awareness will increase is through word of mouth.
-The marketing department is responsible for finding potential customers and informing them about the
company, the sales department ensure customers are interested in the product” -What to Expect From a
Career in Sales and Marketing | StudentJob UK
-meeting the customers expectations and needs- Marketing helps to understand and engage with customers
needs, these help to drive companies forward, therefore for example through using positive/efficient
communication the company will be able to determine the needs of their customers.
-Influencing the decisions of customers- Helping customers to purchase an item and advising
them, encourages them to make a decision, it draws the customer in to purchasing.
P1 Role of marketing/Influencing decisions
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