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DPR2602 Assignment 2 Semester 1 - 2023
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DPR2602 Assignment 2 Semester 1 - 2023
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, QUESTION 1: The Gruning and Hunt models of public relations (10)1.1 Explain the two-way symmetric of Gruning and Hunt models of public
relations (5)
Read the news story labeled as Question 1 Article:
The two-way symmetric model of public relations, developed by James Grunig and
Todd Hunt, emphasizes the importance of communication as a means of achieving
mutual understanding and building relationships between organizations and their
publics.
In this model, communication is viewed as a two-way process that involves not only
conveying information from the organization to its publics but also listening to and
responding to feedback from those publics.
The goal of public relations in this model is to establish and maintain mutual
understanding and trust between the organization and its publics by engaging in
open, honest, and transparent communication. This means that the organization
must be willing to listen to feedback from its publics and adjust its practices and
policies accordingly.
The two-way symmetric model is based on the premise that effective communication
requires a balance of power between the organization and its publics. This means
that the organization must be willing to engage in dialogue with its publics as equals,
rather than simply trying to persuade or manipulate them.
By using this approach, the organization can build long-term relationships with its
publics that are based on trust, understanding, and shared values. This can lead to
increased support for the organization's goals and a more favorable reputation in the
community.
1.2 With reference to the news story above which model of Gruning and Hunt is
more relevant. Explain why (5)
Based on the news story provided, the model of Grunig and Hunt that seems to be
more relevant is the Four Models of Public Relations. The models propose different
ways in which public relations can be approached, and they are: Press
Agentry/Publicity, Public Information, Two-Way Asymmetrical, and Two-Way
Symmetrical.
In the news story, Siyanga Madikizela, the public relations manager at Volkswagen
South Africa, describes her role in ensuring that Volkswagen is top of mind when it
comes to South African consumers through strategic tailored communication working
with key stakeholders in the automotive industry. This description aligns with the Two-
Way Symmetrical model of public relations, which emphasizes a balance of
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