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To get recognition from customers a unique company name must be created. During a brainstorm session several names came into consideration:- Heavenly adventure
- Green Door
- Wood Adventures
- Green Outdoor Adventures
- Adventure Park T Nije Hemelriek
- Green Door Adventures
Eventually, the name ‘Green Door Adventures’ was the most original and suitable trading name. The name is not in use yet, which makes it easy to find and
link to our company.
By implementing the name ‘Green Door Adventures’ it is our goal to open the ‘door’ for those people that is interested in outdoor adventures. It is up to the
customers itself how far the door to the ‘green world’ will be opened. Meaning that the activities at Green Door Adventures go from ‘hard’ adventures to
‘soft’ adventures, depending on the challenges the participant would like to take.
In times of COVID-19, the door also stands for the opportunities people could take to go outside and experience new adventures.
Location demands
The location needs to include a wilderness environment in which wild camping is an option. It is needs to be in or near a forest in order to organize several
tree climbing routes, go moutain biking and play games such as a treasure hunt and outdoor lasergaming. For the raft building, a small lake is necessary.
Considering these demands, the following location has been found:
Recreation Area ’T Nije Hemelriek
Houtvester Jansenweg 1
Gasselte
, Close to the forest area of Gieten-Borger, there is a small swimming pond called ’T Nije Hemelriek’. The area includes a beach surrounded by 2.900 ha forest
of conifer and deciduous trees (https://www.staatsbosbeheer.nl/Activiteiten/hondsrug/recreatieterrein-nije-hemelriek). Around the swimming area
multiple mountainbike routes are already set up. The park is managed by the Staatbosbeheer, which makes it well maintained and clean. There are enough
parking spaces in the area because an enormous parking is set up by Staatsbosbeheer. The location is nearby the N34 which is a main road between Borger
and Gieten. From the main road, there is a carpool place and bus stop. In this way, the park will be easy accessible for multiple types of transport. But also,
effortless for suppliers to drop of items that are needed for the park.
Another aspect that needs to be pointed out is the presence of a competitor nearby. The competitor ‘DX Adventure park’ is the biggest outdoor waterpark
of the Netherlands and specialized in jumping from six enormous water ramps. The park also provides bigair trampolines, sup boards, canoes, and a aqua
park. However, these activities are rather water based, while Green Door Adventures focuses on land based activities. For this reason, the competition could
be seen as an addition and change to work together, instead of an enemy.
Due to the perfect merge of the location supplies and company demands, ’t Nije Hemelriek will be the perfect location for Green Door Adventures to set up
a business. As all activities are easy to execute and the demands are present.
Green Door Adventures will not only offer adventure activities on location but due to COVID-19, some activities can also take place at home. For example,
the treasure hunt can also be booked and followed online.
The location of Green Door Adventures needs to include several elements to make the business successful. The following list describes the demands of the
perfect location:
Internal analysis
At Green Door Adventures, we always strive to offer the best work environment possible. Since our personnel is our key, proper working conditions are one
of our highest priorities. We believe that if our personnel is treated the best way possible, this happiness will carried out to our customers as well. This will
strengthen the customer friendliness and willingness of customers to come back. In order to keep our personnel motivated, it is Green Door Adventure
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