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Sales & Marketing TH50117E - Analysis of Services Provided by The Oetker Collection - A1 Report $9.80   Add to cart
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Sales & Marketing TH50117E - Analysis of Services Provided by The Oetker Collection - A1 Report
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  • Course
  • Sales & Marketing (TH50117E)
  • Institution
  • The University Of West London

This report has introduced the Oetker Collection of Masterpiece Hotels owned and managed by the Oetker family. It has explained the basic principles and strategies of Marketing while addressing them to real examples provided by the Oetker Collection. It has identified core and supplementary service...

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Document information

  • May 1, 2023
  • 12
  • 2020/2021
  • Other
  • Unknown

Subjects

  • marketing
  • hospitality
  • sales and marketing
  • report
  • international hospitality management

Written for

  • The University of West London
  • Unknown
  • Sales & Marketing (TH50117E)
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Assessment 1
Individual Report




Analysis of Services Provided by
The Oetker Collection




(Oetker Collection, 2020)




Module: TH50117E - Sales & Marketing

Date: 12/11/2020

, Executive Summary


This report has introduced the Oetker Collection of Masterpiece Hotels owned and managed by
the Oetker family. It has explained the basic principles and strategies of Marketing while
addressing them to real examples provided by the Oetker Collection. It has identified core and
supplementary services, explaining their meaning for this specific business, and giving realistic
examples. It has also evaluated in detail the importance of supplementary services along with their
tangible and intangible elements.

Moreover, it has described segmentation principles and identified two specific target markets of
the Oetker Collection, analysing both product and promotion adaptation which has been done
accordingly to the specific needs of this business’s targets. To conclude, this report has evaluated
the importance of studying external key drivers as a marketing strategy and explained, through
two different examples, how they impact the Oetker Collection services.

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