Essay
Unit 32 D1
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In this assignment I will be analysing how developments in the consumer market haveimpacted on food retailers. I will also discuss the benefits and limitations of each of the
developments explained for consumers and business (TESCO).
Increased Mobility
This is the movement of people from one place to another. This can include from one
state to another or from another country. The people then bring in their food lifestyle
along with themselves and as the number increases retailers have to keep their food in-
store so they can keep the business running and increase their sales. United Kingdom is
Multi-Cultured therefore there are different culture, religion, race and much more. This
is the point where food retailers need to realise the need to have different types of food
that cater the versatile cultural backgrounds. Tesco has adapted to these cultural and
religious festivals very well as some Tesco stores provide HALAL meat/chicken that
caters the growing population of Muslims in the UK as well as on Diwali (A Hindu
festival) where Tesco provides food specific to their needs. Apart from this Tesco also
provides seasonal products such as on RAMADHAN they will provide Dates and other
fast food products that are only seasonal. By doing this Tesco not only favours the
general public but it also builds a strong relationship with customers as they are being
looked after. Apart from this Tesco experience an increase in sales as they meet the
need of their consumers which hence increases profits. Tesco also offers seasonal sales
and other promotional offers that customers can find cheap and useful. Tesco also
benefits a lot as they are able to sell out their unsold items that creates place for new
products that can be useful along with the increased revenue. But however there are
limitations too as some foods do not match the consumers taste and hence it’s unsold.
This utilises useful place for the business as well as reduced revenue as they can’t sell
out the product and can’t sell new products as it has occupied space. These way
customers are also unsatisfied as their needs are not met.
Customer Demands & Expectations
It is very essential for a business to meet its customers demand and expectations in
order to succeed. Therefore customers expect food retailers to sell new products with
good quality and longer lasting products. Hence customers do surveys and
questionnaires to hear the feedback about their services and products. The benefits of
customer demand and expectation is that range of products are available to buy from
and of good quality which results in increased sales and higher profits. There has also
been an increase in demand for ready-made meals as it is very much convenient for
people who are employed or who work at awkward timings such as Night shifts when
many shops are closed. This helps Tesco to priorities their customers and the general
public by creating employment opportunities to meet customer demand and to increase
their profits through increase in sales. As Tesco priorities their customers this
strengthens their relationship and hence Tesco gets loyal customers. But however the
drawback is that most often the demand of customers are not meant, sometimes the
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