Exam (elaborations)
Principles of Marketing Chapters 6, 7, 8, & 9 Questions and Answers High Distinction 2023
- Course
- Institution
need recognition - -a result of an imbalance between actual and desired states -want - -recognition of an unfulfilled need and a product that will satisfy it -stimulus - -any unit of input affecting one or more of the five senses: sight, smell, touch, taste, hearing -internal information s...
[Show more]