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MNO2601 ASSIGNMENT 6 SEMESTER 1 2023
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2023MNO2601
ASSIGNMENT 6
SEMESTER 1 - 2023 OPENED 04 MAY 2023
, MNO2601 ASSESSMENT 6:
DUE 5 MAY 2023
1.5 Identify the five performance objectives and explain how each of them can find
application in the case study. {5} Identify which performance objective/s are more important
for Dell and provide a justification for each choice. {4}
The five performance objectives are quality, speed, dependability, flexibility, and cost. These objectives
are crucial for operations management to achieve success and customer satisfaction. Let's examine
how each of these objectives finds application in the Dell case study:
Dependability
Dell's direct contact with customers and close relationships with suppliers ensure reliable and
consistent delivery of products. Customers can trust that Dell will deliver their customized computers
as promised, without delays or complications.
Flexibility
, Dell's modular product design allows for a high degree of customization. Customers can specify the key
components of their computers, such as speed, storage, and monitor type, resulting in a personalized
product that meets their individual needs.
Quality
Dell focuses on delivering high-quality, PC-compatible computers to its customers. By maintaining
direct contact with customers, Dell can receive immediate feedback and address any quality issues in
real time. This ensures that the products they offer meet the expectations of their customers.
Speed
Dell's direct selling model and 'made-to-order' assembly process enable fast delivery of customized
computers. By having efficient assembly and delivery systems in place, Dell ensures that customers
receive their computers promptly after placing an order.
Cost
By cutting out the middleman and selling directly to customers, Dell can avoid retail mark-ups and
offer competitive prices for its computers. This cost advantage helps Dell maintain its position in the
market and attract price-conscious customers.
In the case of Dell, the most important performance objectives are likely quality, speed, flexibility, and
cost.
Quality is crucial as it ensures customer satisfaction and maintains Dell's reputation for reliable and
high-performance computers.
Speed is important because it allows Dell to deliver customized computers promptly, giving them a
competitive advantage over traditional retail channels.
Flexibility is a key differentiator for Dell, as it enables them to offer personalized products tailored to
individual customer needs.
Cost plays a significant role in Dell's success, as their direct selling model enables them to offer
competitive prices and attract a wider customer base.
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