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mno2601 semester 1 - 2 assignment 6 2013
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mno2601 semester 1 - 2 assignment 6 2013
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1.1 Explain supply chain configuration. {6} Indicate which configuration is highlighted inthe case study
A Supply Chain Configuration Strategy is how a business organizes a supply chain network
and processes to achieve its goals and benefits. Businesses elect a Supply Chain Configuration
Strategy for each supply chain as part of the creation and management of unique supply chain
networks.
Selecting the right suppliers is essential to ensure the quality of the inputs involved in the
production process. Knowing the quality and reliability of suppliers is critical to ensuring that the
final product or service meets the necessary standards and specifications. Additionally,
choosing vendors with the appropriate expertise and resources can streamline the production
process, minimize delays and disruptions, and increase efficiency.
case-study example
Dell says it regards its suppliers as partners in creating value for customers. 'When we launch a
new product,' says Michael Dell, 'suppliers' engineers are stationed right in our plants. If a
customer calls up with a problem, we'll stop shipping the product while they fix design flaws in
real time.'
2.2 Discuss customer relationship management (CRM) {5} and identify how Dell used
CRM to advance its business offerings. {1} (6)
Customer relationship management (CRM) is a ``method of learning more about customers'
needs and behaviours in order to develop stronger relationships with them''and further ``it is a
process that helps to understand customers' needs and develop ways of meeting those needs
while maximizing profitability''. CRM builds a number of steps into the customer interface
process. It helps to sell products and services and increase revenues by:
• Providing services and products that customers want
, • Retaining existing customers and discovering new ones
• Offering better customer service
• Cross selling products more effectively
From the case -study
Dell used CRM to build a direct contact with the customer by ensuring that the customize with
individuals specifying key components. Dell used its website to ensure that customers are
guided through a step-by-step 'design' process which helped the company to deliver fast and
efficiently.
1.4 Explain the stages in product design.
The first stage in product design is the research and analysis stage
which involves conducting market research and identifying customer needs and
preferences.
The second stage is the conceptual design stage, which involves creating conceptual designs
for the product.
The conceptual design stage involves brainstorming ideas, sketching initial designs, and
assessing their feasibility.
The third stage is the detailed design stage, which involves creating detailed plans and
specifications for the product.
In this stage, the design team uses computer-aided design (CAD) software to create
detailed 3D models of the product, which are then tested and refined until the final
design is achieved. The detailed design stage also involves creating detailed drawings
and technical specifications, which are used during the production phase.
The fourth stage is the prototyping stage, which involves creating a physical prototype of the
product.
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