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Summary MNM3709 ASSIGNMENT 3 2023 SEMESTER 1
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ASSIGNMENT 3 SOLUTIONSMAKE SURE YOU EDIT AND PARAPHRASE USING YOUR OWN WORDS
AND EXAMPLE TO AVOID PLAGIARIMS
Strategic Marketing
MNM3709
Semester 1
Department of Marketing and Retail
Management
, QUESTION 1
Review the Gary Rom Hairdressing case study in Business Cases: From SA Companies
(Niewenhuizen, 2020:93-101) and conduct research on the company and the South African
hairdressing industry. Then apply the following dimensions to Gary Rom Hairdressing:
substances, expression, locality, effect, causes and times.
CASE STUDY: GARY ROM HAIRDRESSING
1. Substance (2)
Substance is a powerful CRM that provides businesses with a range of
features aimed at making customer management more efficient.
Gary Rom Hairdressing can use Substance to track its clients’ behavior,
interests, and preferences to personalize marketing campaigns, tailor
the salon services, and offer a VIP experience. Substance allows the
salon to generate detailed reports on sales trends and customer
satisfaction rates. This data can provide insights into areas that require
improvement, allowing the company to make data-driven decisions for
the betterment of the business.
2. Expression Expressions could also be used by Gary Rom Hairdressing to (2)
emphasize the quality of its services. For instance, it could utilize
articulations, for example, "Master Procedures" or "Accuracy
Styling". These articulations would show the elevated degree of
ability and aptitude that the salon staff have, which would assist with
imparting trust in possible clients and fabricate brand
unwaveringness among existing clients.
3. Locality (2)
The concept of locality is the idea that businesses should be tailored to
meet the needs of their immediate surroundings. Applying the principles
of locality to the Gary Rom Hairdressing case study means
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