Summary
Summary Principle of Marketing - Chapters 1, 20, 3, 2, 5, 6 and 19
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Summaries for chapters 1, 20, 3, 2, 5, 6 and 19 (Includes images from the PDF version of the book for easier studying) and is print-ready. Based on the content of the IBMS' Marketing course from Saxion Enschede (first quarter).
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