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Goedgekeurd ondernemersplan examenjaar HOM.

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Volledig goedgekeurd ondernemersplan voor opleiding HOM 4e jaars MBO niveau 4.

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  • November 24, 2016
  • 114
  • 2016/2017
  • Exam (elaborations)
  • Unknown

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By: anoukgruijters • 4 year ago

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2016
Kerntaak 1




Thomas de Jong

Zoomvliet College

21-11-2016

,Thomas de Jong Schoolopdracht: Kerntaak 1 HOM4




INHOUD

0. De ondernemer................................................................................................................................................ 5
0.1 Zelfreflectie Kwaliteiten ................................................................................................................................. 5
0.2 SWOT-Analyse. .............................................................................................................................................. 7
0.3 Belangrijke ondernemerskwaliteiten. ............................................................................................................ 8
0.4 Personalia. ...................................................................................................................................................... 9
0.5 Opleidingen. ................................................................................................................................................... 9
0.6 Werkervaring & Stages................................................................................................................................. 10
0.7 Inkomenssituatie. ......................................................................................................................................... 12
0.8 Motivatie om een eigen onderneming te starten. ...................................................................................... 13
0.9 Doelstellingen die ik met mijn onderneming wil bereiken. ......................................................................... 14
1. Maakt marktanalyses. ........................................................................................................................................ 15
1.1 Marktsegmentatie en doelgroep. (Opdracht 1.1) ................................................................................ 15
1.1.1 Doelgroep in verzorgingsgebied. .......................................................................................................... 15
1.1.2 Segmentatie van de doelgroep. ....................................................................................................... 16
1.1.3 Enquête afgenomen in verzorgingsgebied. ...................................................................................... 17
1.1.4 uitkomst enquête. ............................................................................................................................ 23
1.2 Het verzorgingsgebied, de concurrentie.............................................................................................. 25
1.2.1 Vraag en aanbod in hotel-restaurantsector verzorgingsgebied........................................................... 25
1.2.2 De concurrentie. ............................................................................................................................... 27
1.3 Analyse . ................................................................................................................................................ 28
2. Ontwikkelt een ondernemersplan (Opdracht 2) ............................................................................................... 29
2.1 Landelijke ontwikkelingen en trends ........................................................................................................... 29
2.1.1 Economisch beeld horeca sector. ......................................................................................................... 29
2.1.2 Trends binnen de horeca in 2016. ........................................................................................................ 30
2.1.3 Kansen en bedreigingen Nederlandse horeca. ..................................................................................... 30
2.1.4 De vraag. ............................................................................................................................................... 31
2.1.5 Het aanbod. .......................................................................................................................................... 32
2.2 Typering van de bedrijfsformule. (Opdracht 2.2) ........................................................................................ 33
2.2.1 Korte wervende omschrijving te beginnen onderneming.................................................................... 33
2.2.2 De 6 P’s. ................................................................................................................................................ 33
2.2.3 Onderscheidend vermogen. ................................................................................................................ 38
2.3 De Exploitatiebegroting / Liquiditeitsbegroting. ......................................................................................... 39
2.3.1 Exploitatiebegroting Jaar 1. .................................................................................................................. 39



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,Thomas de Jong Schoolopdracht: Kerntaak 1 HOM4


2.3.2 Exploitatiebegroting jaar 2. .................................................................................................................. 41
2.3.3 Bevindingen Exploitatiebegroting jaar 2017 & 2018............................................................................ 42
2.3.4 Liquiditeitsbegroting. ............................................................................................................................ 43
2.4 Juridische organisatie. .................................................................................................................................. 44
2.4.1 Overzicht. .............................................................................................................................................. 44
2.4.2 Rechtsvorm ........................................................................................................................................... 45
2.4.3 Vergunningen........................................................................................................................................ 45
2.4.4 Inleiding. ............................................................................................................................................... 45
2.4.5 benodigde vergunningen. ..................................................................................................................... 45
2.4.6 Verzekeringen. ...................................................................................................................................... 48
2.5 Organisatie. .................................................................................................................................................. 50
2.5.1 Organigram personeel. ......................................................................................................................... 50
2.5.2 Kwalitatieve personeelsbehoefte. ........................................................................................................ 51
2.5.3 Kwantitatieve personeelsbehoefte ...................................................................................................... 51
2.5.4Functieomschrijving. .............................................................................................................................. 52
3. Start een onderneming....................................................................................................................................... 53
4. Stelt financieel beleid vast en bepaalt de verkoopprijs. .................................................................................... 54
4.1 Het financiële plan. ...................................................................................................................................... 54
4.1.1 Investeringsbegroting. .......................................................................................................................... 54
4.1.2 Kosten specificaties. ............................................................................................................................. 55
4.1.3 Openingsbalans..................................................................................................................................... 57
4.1.4 Kengetallen financiering. ...................................................................................................................... 58
4.2 Uitgangspunten voor het financiële beleid van de onderneming. .............................................................. 59
4.2.1 Exploitatiebegroting. ............................................................................................................................ 59
4.2.2 Uitleg exploitatiebegroting. .................................................................................................................. 60
4.2.3 Visie ondernemer over exploitatiebegroting. ...................................................................................... 60
4.2.4 Visie ondernemer op kengetallen financiering. ................................................................................... 60
4.2.5 Visie ondernemer op geboekte winst. ................................................................................................. 61
4.3 Kostprijsberekening ..................................................................................................................................... 62
4.3.1 Voorgerecht 1. ...................................................................................................................................... 62
4.3.2 Voorgerecht 2. ...................................................................................................................................... 63
4.3.3 Hoofdgerecht 1. .................................................................................................................................... 64
4.3.4 Hoofdgerecht 2. .................................................................................................................................... 65
4.3.5 Nagerecht 1........................................................................................................................................... 66
4.3.6 Nagerecht 2........................................................................................................................................... 67
4.4 Stel budgetten c.q. specificaties op van de volgende kostengroepen. ................................................ 68



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,Thomas de Jong Schoolopdracht: Kerntaak 1 HOM4


4.4.1 Personeelskosten.............................................................................................................................. 68
4.4.2 Huisvestingskosten. .......................................................................................................................... 69
4.4.3 Afschrijving. ...................................................................................................................................... 69
4.4.4 Verzekeringen. .................................................................................................................................. 70
5. Bepaalt personeelsbeleid. ................................................................................................................................. 71
5.1 Organisatie. .................................................................................................................................................. 71
5.1.1 Organigram personeel. ......................................................................................................................... 71
5.1.2 Personeelsbehoefte. ............................................................................................................................. 72
5.1.3 Functieomschrijving , functiewaardering en loonkosten. .................................................................... 73
5.2 Personeelsbehoefte eerste jaar. .................................................................................................................. 85
5.2.1 Inleiding. ............................................................................................................................................... 85
5.2.2 Personeelsbehoefte. ............................................................................................................................. 85
5.3 Personeelsbeleid werving, selectie en introductie. .................................................................................... 86
5.3.1 Inleiding. ............................................................................................................................................... 86
5.3.2 Vacature ................................................................................................................................................ 87
5.3.3 Werven.................................................................................................................................................. 88
5.3.4 Selecteren. ............................................................................................................................................ 88
5.3.5 Aannemen. ............................................................................................................................................ 88
5.3.6 Inwerken. .............................................................................................................................................. 88
5.3.7 Sollicitatieprocedure ............................................................................................................................. 89
5.4 Personeelsbeleid m.b.t opleiden, beoordelen en motiveren. ..................................................................... 91
5.4.1 Intro. ..................................................................................................................................................... 91
5.4.2 Gesprek cyclus. ............................................................................................................................. 91
5.4.3 soorten gesprekken. ............................................................................................................................. 92
5.4.4 Personeel tevreden houden. ................................................................................................................ 94
5.5 Personeelsbeleid m.b.t welzijn, gezondheid en veiligheid. ......................................................................... 95
5.5.1 Intro. ..................................................................................................................................................... 95
5.5.2 Arbowet. ............................................................................................................................................... 95
5.6 Stelt een beleid ten aanzien van ziekteverzuim. ......................................................................................... 98
5.6.1 Visie ondernemer. (Ziekteverzuim voorkomen)................................................................................... 98
5.6.2 Beleid ten aanzien van ziekteverzuim. ................................................................................................. 99
5.7 Beleid ten aanzien van arbeidsvoorwaarden, wettelijke- en CAO bepalingen. ........................................ 100
5.7.1 Visie ondernemer. .............................................................................................................................. 100
5.7.2 Voorbeeld Arbeidsovereenkomst. ...................................................................................................... 101
6. Bepaalt inkoop- en voorraadbeleid. ................................................................................................................. 103
6.1 Bepaald welke producten of diensten worden ingekocht. ........................................................................ 103



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, Thomas de Jong Schoolopdracht: Kerntaak 1 HOM4


6.1.1 Budgetten en randvoorraden. ............................................................................................................ 103
6.1.2 Productkeuze. ..................................................................................................................................... 103
6.1.3 Leverancierskeus. ............................................................................................................................... 104
6.2 Bepaald het voorraadbeleid van de onderneming. ............................................................................... 105
6.2.1 Voorraadniveau. ................................................................................................................................. 105
6.2.2 Voorraadbeheer.................................................................................................................................. 105
7. Implementeert het ondernemingsplan. ........................................................................................................... 106
7.1 Activiteitenplan jaar 1 onderneming. ........................................................................................................ 106
7.2 Maakt een plan van aanpak indien doelstellingen niet bereikt worden. .................................................. 107
7.3 Bedrijfseconomische kengetallen. ............................................................................................................. 108
8. Onderhoudt externe contacten. .................................................................................................................. 108
8.1 Realiseert het nut van goed onderhoud met externe contacten. ...................................................... 108
8.1.1 Leveranciers. ................................................................................................................................... 108
8.1.2 Concurrentie. .................................................................................................................................. 108
8.1.3 Doelgroep. ...................................................................................................................................... 108
8.2 Weet contacten te leggen en te onderhouden. ........................................................................................ 109
8.2.1 Het bereiken van gasten. ................................................................................................................ 109
8.2.2 Het binden van gasten. ................................................................................................................... 109
9. Innoveert de onderneming. ......................................................................................................................... 110
9.1 Voert een gasttevredenheidsonderzoek uit. ............................................................................................. 110
9.? Formuleert uitgangspunten voor een innovatiebeleid voor het bedrijf.................................................... 110
9.2 Weet op de hoogte te blijven van ontwikkelingen in de branche...................................................... 111
9.3 Stelt kansrijke innovatiebronnen vast en bepaald hoe deze blijvende invloed uitoefent op de
onderneming. ................................................................................................................................................... 112
10. Nawoord auteur. ..................................................................................................................................... 116
11. Bewijslast. ................................................................................................................................................ 117
11.1 Bronnen overzicht. ................................................................................................................................... 117




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