100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Complete samenvatting Digital Marketing, Tweede jaar bachelor bedrijfsmanagement - afstudeerrichting marketing, Arteveldehogeschool $6.96   Add to cart

Summary

Complete samenvatting Digital Marketing, Tweede jaar bachelor bedrijfsmanagement - afstudeerrichting marketing, Arteveldehogeschool

 22 views  1 purchase
  • Course
  • Institution

Samenvatting Digital Marketing, tweede jaar bedrijfsmanagement aan de Arteveldehogeschool, gebaseerd op de lessen, de PowerPoints en eigen notities.

Preview 4 out of 64  pages

  • May 11, 2023
  • 64
  • 2022/2023
  • Summary
avatar-seller
1

,Inhoud
Chapter 1: The basics ................................................................................................................. 3
1. The Digital Revolution ..................................................................................................... 3
Chapter 2: User friendly websites .............................................................................................. 9
1. User Experience UX ......................................................................................................... 9
2. User Interface (UI) ......................................................................................................... 14
3. To measure is to know, tracking software .................................................................... 16
4. How to build a website .................................................................................................. 16
Chapter 3: Content marketing ................................................................................................. 17
1. What is content marketing ............................................................................................ 17
2. How to start with content marketing? .......................................................................... 19
3. Which content? 3H model............................................................................................. 20
EXAMPLE OF A CONTENT CALENDAR................................................................................................... 24
Chapter 4: SEO.......................................................................................................................... 24
1. Introduction................................................................................................................... 24
2. How does a search engine work.................................................................................... 29
3. Technique ...................................................................................................................... 31
4. Content .......................................................................................................................... 34
5. Links ............................................................................................................................... 38
Chapter 5: social media marketing .......................................................................................... 39
1. Introduction................................................................................................................... 39
How to start ? ......................................................................................................................... 2
2. How to start? ................................................................................................................... 2
3. Discoverability – how will people find me....................................................................... 5
4. To measure is to know – KPI Dashboard ......................................................................... 6
5. Conversation management – how to handle .................................................................. 7




2

, Chapter 1: The basics
1. Evolution of the web
2. Generational marketing / Persona




Inhoud
3. The customer journey
4. Micro Moments / Intents
5. Digital marketing mix (PESO)


“Instead of one-way interruption, Web marketing is about delivering useful
content at just the right moment that a buyer needs it.”
-David Meerman Scott


→ David Meerman Scott is an American online marketing strategist and author of several
books on marketing, including The New Rules of Marketing and PR.



1. The Digital Revolution
= the shift from mechanical and analog electronic technology to digital technology and
computer technology.
= example Pizza Hut
1995: Opening Pizza Hut Restaurants


2000: Possible to order some pizzas online


2019: You can compose your own pizza online




3

, 1.1 Evolution of the web
• Syntactic Web
• World Wide Web = gigantic library
• Static information
Web 1.0 • Reading only: consult and download
• 1-way communication


• Social Web
• Connect people
• Arrival of blogs, social media and streaming
Web 2.0 • Next to reading, you could also answer = 'read-write interaction'
• Interaction and user empowerment



• Semantic Web
• Driven by technological changes
•'Read-write-execute'
• Connects media, profiles, content and databases
Web 3.0 • You can give feedback, can talk, buy
• Huge and drastic improvement to 1.0


• Symbiotic Web
• Internet of Things (IoT)
• Adapted to a mobile environment
• Connects all data and devices in the ‘real’ and virtual world in real-time
Web 4.0 • Communication becomes very fast and relevant
• The web becomes your personal assistent
• Alexa, Google Home


• The 'Next' Web
• Interaction between humans and computers
Web 5.0 • Recognizes feelings and emotions of the user




4

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller brittvandekerkhove. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $6.96. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72042 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$6.96  1x  sold
  • (0)
  Add to cart