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Essay

Consumer Behaviour
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  • Course
  • Digital Marketing
  • Institution
  • Digital Marketing

The report critically evaluates the 5 stages of the Consumer Behaviour Model (Buying Decision Process) and identifies and describes if this process is still relevant to consumer buying behaviour in today’s marketplace. Specific examples are provided that explain analysis through practically ap...

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Document information

  • May 12, 2023
  • 29
  • 2022/2023
  • Essay
  • Unknown
  • A

Subjects

  • consumer behaviour
  • problem recognition
  • freud theory
  • information search
  • generation z
  • perceptual map
  • sensory stimulati
  • maslow’s hierarchy of needs
  • elaboration likelihood model
  • evaluation of alternatives

Written for

  • Digital Marketing
  • Digital Marketing
  • Digital Marketing
All documents for this subject (19)

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pczepelczauer

Content preview

, Executive Summary


The goal of this study was to analyse and evaluate the psychographic
and behavioural information of the young female students who would
purchase the Morgana Crystal Black Ballet Flat 005 in order to boost
the company's market share and profits.

The study analyses the Consumer Behavioural Model and applies it to
the intended audience to address this research.

In the first section, the emphasis is on the psychological factors that
influence the targeted consumer's choice to buy luxury products and
why this segment may be advantageous to the firm.

The paper then discusses demographic research and worthwhile
media sources based on statistical support for the selected product.

Further, the research outlined how the brand's built competitive
advantage and sensory cues might entice the targeted market to make
a purchase.

Finally, the post-purchase intentions are the discussed, showcasing
the finest strategies that can be used to really achieve high
engagement with the intended audience.

The paper concludes that young female students' psychological and
behavioural traits have a significant part in boosting a brand's market
share and revenues, and that these traits must be given enough weight
to really emerge them toward purchase intents and brand engagement
retentions.

, Table of Contents
Executive Summary....................................................................................................................................... 2

Introduction.................................................................................................................................................. 3

Problem Recognition..................................................................................................................................... 5

Information Search....................................................................................................................................... 8

Evaluation of Alternatives........................................................................................................................... 14

Purchase Decision....................................................................................................................................... 17

Post Purchase Evaluation............................................................................................................................ 19

Conclusion.................................................................................................................................................. 23

Recommendations...................................................................................................................................... 24




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