Hi,
this is my summary for the exams of the first block of International Communication. It has everything you need to know about Public Relations for the first exam of the first year. It covers chapter 1, 4, 10, 13, 14, 16 and 20. If you are Dutch, I have translated hard words into dutch. That mad...
SUMMARY PUBLIC
RELATIONS
TABLE OF CONTENTS
Ch1 public relations origins .............................................................................................................................. 3
Practitioner definitions of PR....................................................................................................................... 4
Public opinion: justifying PR ........................................................................................................................ 4
Chapter 4 Community and society Csr ............................................................................................................ 5
Social and economic change ........................................................................................................................ 5
Business case for corporate responsibility: why CSR? ................................................................................ 6
Organisational responsibilities to stakeholders .......................................................................................... 6
Organisational responsibilities to societies ................................................................................................. 6
Corporate responsibility and irresponsibility .............................................................................................. 7
Ethics and business practise ........................................................................................................................ 7
Ethical decision making: theory and practise .............................................................................................. 7
Changing the culture and changing organisational ethics .......................................................................... 7
Ch 10 corporate image identity and reputation .............................................................................................. 8
The controversy of image in PR ................................................................................................................... 8
Corporate image and reputation ................................................................................................................. 8
Reputation management and corporate branding ..................................................................................... 9
The corporate branding process................................................................................................................ 10
Measuring corporate image and reputation ............................................................................................. 10
A critical point of view ............................................................................................................................... 10
Chapter 13 Media relations ........................................................................................................................... 11
Media relations or public relations? .......................................................................................................... 11
Media publicity and media relations ......................................................................................................... 11
Origins and history ..................................................................................................................................... 11
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