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Samenvatting e-Commerce
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Een volledige samenvatting van de Powerpoints, met extra uitleg vanuit het boek.
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E-commerceWeek 1 Introduction Ecommerce
E-commerce = handelen in producten en diensten door het gebruik van een netwerk, zoals het
internet. (Verschillende netwerken zijn: internet, intranet, extranet)
Verschillende types van e-commerce:
Op het net heb je te maken met 3 ‘partijen’: klanten bedrijven en gemeente:
Als organisatie moet je verschillende fasen doorlopen van fysieke winkel naar online:
1. Traditionele organisatie communicatie met klanten is alleen offline
2. Online marketingcommunicatie klanten kunnen info krijgen via de website, maar geen
interactie
3. Online verkoop via de website orders plaatsen en betalen
4. E-commerce naar het kopen van dingen, kan de klant ook communiceren met de
klantenservice.
5. E-business hier loopt de interactie met de klant geheel geautomatiseerd.
6. E-Enterprise hier zijn alle bedrijfsprocessen volledig geautomatiseerd
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