Exam (elaborations)
ESB certification test/20 questions with Complete Solutions
- Course
- Institution
ESB certification test/20 questions with Complete Solutions
[Show more]
Seller
Follow
Nursephil2023
Reviews received
Content preview
ESB certification test/20 questions withComplete Solutions
What are the 3 elements required to have a trade secret?
1.Subject to reasonable efforts to maintain its secrecy
2. Others cannot legitimately obtain the information
3. A unique logo or brand names
4.Information has economic value not generally known
5. Original work must be in a tangible form
Must be a service - -Subject to reasonable efforts to maintain its secrecy
Others cannot legitimately obtain the information
Information has economic value not generally known
-What is a target market? - -Customers to whom a company wants to sell its
products and services.
-examples of an offline marketing platform - -Flyers and Pamphlets
TV Ads
-3 segments in a marketing plan - -Demographic
Behavioral
Geographic
-Which Sales Channel has been opened to manufacturers because of digital
tools? - -Direct-to-Consumer
-which two ways can customer service and support affect sales? - -More
Sales through Customer Evangelists
Increased Sales through Responsiveness and Personalization
-what 3 statements that define a market/ fit hypothesis? - -A fit exists when
people need your product rather than just seeing a potential benefit of using
it.
Product/market fit exists when you have the right solution to a problem
worth solving.
When users love your product so much they tell other people to use it.
-what is an effective way to measure your teaching performance during an
online course? - -Conduct onscreen pop-up quizzes
-what is one of the first steps you must do before creating a product
prototype? - -Identify materials
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73314 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now