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FA 3 Volkswagen
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FINANCE ANDACCOUNTING 3
Naam:
Docent:
Klas: HEM 2
VOLKSWAGEN
Vestiging: Amsterdam
Datum: 26 september 2021
,Inhoudsopgave
Paginanummer
Introductie 2
Marketing en marktanalyse 3
Strategie 3
Branding 3
Concurrenten 4
SWOT analyse 4
Eigen mening marketing ‘The Volkswagen Group’ 8
Cijferanalyse 9
Literatuurlijst 12
Bijlagen 14
Introductie
1
, In 1937 is de grootste autofabrikant genaamd ‘The Volkswagen Group’ opgericht. Het bedrijf bestaat
uit twaalf verschillende merken, waarbij de volgende missie en vissie centraal staat:
Missie: “Mobility for everyone”
Visie: “To Provide customers Cars & components which are manufactured by the motivated and
innovative team in the environment-friendly ecosystem and should be of highest quality,
competitively priced & viable in long run “ (Bashin, H., 2021).
In dit verslag zullen wij de marketing van Volkswagen bespreken en daarbij een marktanalyse maken.
DIt doen wij aan op basis van de strategie van The Volkswagen Group, hun branding, hun
concurrenten en een SWOT analyse. Vervolgens wordt er een ratio-analyse gemaakt aan de hand van
een balans en resultaatrekening.
Marketing en marktanalyse
2
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