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Summary of 2 pages for the course BWL - Informationswirtschaft at JWGU (My notes)
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Lecture 6 – Design & DevelopmentMeasurements for social class of individuals: Income, education, career progression, personal network, wealth, background
Measurements for expected system use of individuals: User friendliness & experience, data & channel integration, usefulness, price
Recommendation agents in physical stores (using barcode scanners to check which products are recommended)
Operational feasibility (practicality): Economic feasibility:
How well the proposed system will… Assessment of…
- Support the business priorities of the organization - Cost savings (by introducing self-check out)
(by increasing sales per store) - Increased revenue (by introducing electronic channels)
- Solve the identified problem - Decreased investment requirements (cloud-based solutions)
(by providing customer recommendations) - Increased profits (introducing omni-channel environment)
- Fit with the existing organizational structure - Cost/benefit analysis (recommendations in store accepted?)
(by not sacrificing the mobile store)
Technical feasibility Legal/political feasibility
Can the proposed system be acquired or developed in Assessment of…
the required time? - Possible patent or copyright violations
- Hardware - Violations of antitrust laws
- Software - Foreign trade restrictions
- Network - Any existing contractual obligations
- Changes to existing reporting and power structures
User Centered Design Processes
User-Centered Design (UCD)
= universally applicable process to develop usable systems that focuses on the people who will use the products
= based on the principles for the design of useful and easy to use software (early focus on users and tasks, iterative design)
User Research (= need to seek user involvement early to …)
- Understand their task goals and requirements, analyze their socio-technical environment
- Explore design mock-ups and prototypes to seek feedback, evaluate visual design alternatives
- Participant fieldwork provides valuable insights, specifically where the workflow is rich in action and interaction to observe
actually needed requirements: Can happen anywhere and anytime, involves an extended period, engage in conversations
Need to build-in time and budget for: Bearing the iterative nature of user-centered design in mind
Elicitation Workshops (Meinungserheung)
= bring together all stakeholders in one room and, through a series of intense but focused interactions, attempt to get consensus on
the requirements (stakeholder interaction consensus)
User-centered design approaches help to explore and classify findings from an end- user point of view
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