This collaborative activity gives you an opportunity to consolidate your learning on B302. With guidance and support from your tutor, you will work in small groups with other students.
The collaborative activity is structured in three parts, to reflect the three core areas of strategic managemen...
Who Is Ooni?
- Create innovative outdoor pizza ovens that unlock exceptional food experiences and make
cooking and sharing truly great pizza easy, achievable and awesome.
- In 2012, they launched the world’s first portable pellet pizza oven.
- The ovens all cook pizza in just 60 seconds and heat up to 932 degrees Fahrenheit or 500
degrees Celsius.
- Use their Impact fund to donate 1% of their annual turnover to social and environmental
causes.
- Founder, Kristian Tapaninaho, responded to a gap in the market in 2012.
- Co-founder, Darina Garland, focuses on the team, people, partnerships and marketing.
- Mission statement: Everyone deserves great pizza.
- Launched the product on Kickstarter, the crowdfunding platform.
- Selfridges was their first retailer.
Mission, Vision, Values & Goals
“Everyone deserves great pizza.”
“We want everyone to have great foods, connect with amazing experiences, and have access to
amazing experiences and food.”
A values-led company, which are innovation, passion, ambition, rigour, and kindness.
They have a passion fund which they give £500 a year to every employee to spend on something
they care about.
The vision is to be the world’s number one pizza oven company.
The goals for the company are, working with the right retail partners. They need strong retail
partnerships that can tell their brand story and product story.
End of 2013 - Annual Turnover = £159,684
End of 2014 - Annual Turnover = £253,325
End of 2015 - Annual Turnover = //
End of 2016 - Annual Turnover = £3,401,105
End of 2017 - Annual Turnover = £8,517,799
End of 2018 - Annual Turnover = //
End of 2019 - Annual Turnover = //
End of 2020 - Annual Turnover = £62,523,491
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